Posts Tagged ‘bring’

Advertising a New Business – 3 Most Important Steps

Friday, August 6th, 2010

Offer something for free to bring people into your funnel because every marketer will say this – the money is in your list. The money is in your list. The money is in your list. So the money is really in your e-mail list or mailing list or whatever. Let’s say you are looking for an accountant You see an ad and it says, “Bob’s Accountant, call me.” Are you going to call them? Probably not. I wouldn’t. Most people wouldn’t unless you’re really needing an accountant.

The second ad is, “Bob’s Accountant. Call me for a free consultation.” Are you going to call him? Maybe, but it’s going to take an hour of your time. You’re going to feel that obligation at the end of it, to do something because you’ve used this guy’s time and you’re not really sure he’s the guy.

The third one says, “Free report reveals how any business owner can save up to 37 percent on their tax this financial year.” This is just an example. Yours could say something totally different and this will apply to most businesses. If you’re saying, “This won’t apply to me. My business is different.” Stop that thinking and ask instead how this applies to me.

The free report will pull in far, far more leads and then what you need to do is develop the relationships with that database. It’s called two step marketing. Bring people in and then feed information, education, education, education rather than hard sell, hard sell, hard sell. And a percentage of people end up becoming customers.

And it also gives you a real unfair advantage because think about it, if you want to sell your home and you see an ad in the paper and it says, “Free report reveals how anyone can sell their home for more money and faster.” You’re not going to sell home for 10 months. But you think, “Oh I’ll get this free report.” So you get this free report. A month later you get a real estate tip which is really useful. Another month later you get another real estate tip. Another month later you get another real estate tip and it’s this guy, he’s got personality, he’s fun. You’re starting to trust him. 10 months later when you sell your home who are you going to sell your home through? The guy who’s got an ad in the newspaper or the guy who’s got the free report on offer? I can almost bet you you’re going to go for the guy who’s been mailing you for the last 10-months in the majority of cases if he’s developed rapport and trust with you over all the other guys. So it’s a way of developing relationships without having to do so personally because you’ve developing relationships very, very quickly in a very, very leveraged way.

Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide “7 Ways to Get More Customers” where I outline everything so it’s as easy as 1, 2… 3. Download it for free by visiting http://www.copywritingthatsells.com.au

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(Business Opportunity) Trump Network Launch

Wednesday, July 21st, 2010

www.OlenickWealth.com 201-569-3727 skype Louisa Olenick trump network (business opportunity) business opportunity The Trump NetworkProducts – The Network – I want more FREE no obligation … www.trumpnetwork.com The Trump Network: Discover the Difference Between Opportunity and …What is the Trump Network™? In a market primed for your success, it’s an opportunity to have and give people the freedom to live fully with the financial … www.trumpnetwork.com/Products/PrivaTest.aspx – Trump NetworkTrump Network To Be Promoted On Oprah, Larry King, Etc? Any Truth to this? … Watch the Detailed Video about the Trump Network Compensation Plan … www.moneymakergroup.com/Trump-Network Is The Trump Network Where Donald Jumps The Shark? – The question on my mind was whether Donald has finally just plain lost it. Is this some sort of joke? “The Trump Network MLM Business” just … www.onlinemlmsecrets.com/…/trump-network/trump-network-review.html – Trump Network | Reviews, Advice, & Insider Tips from the Experts… Read as our MLM industry experts bring you the inside scoop on what Trump Network is all about . Learn the marketing, the product selling … www.onlinemlmsecrets.com/mlm-business/mlm…/trump-network – Profiles Blog — Profiling the Hottest Daily Topics » The Trump … – … Having said this, I was recently told about The Trump Network located at TrumpNetwork.com. What immediately made me take note of this … profilesblog.com/2009/05/the-trump-network/ – Trump

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Continued here: (Business Opportunity) Trump Network Launch

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Business Coach Shows Business Owners How To 'let-go' Of Their Business – And Let Their Employees Run It

Thursday, June 17th, 2010

By Casey Gollan

Okay, so you want to move out of the day to day running of the business – and you know that you have to ‘let-go’ of certain jobs to let your employees run your business.

I understand that contemplating this is very scary for most business owners.

Rest assured even for the best business owners, going through this phase can be a little challenging at times – yet the rewards of doing it far outweigh not letting go.

I guess you’re wondering how you can possibly rely on your staff to run your business the way you want, and expect, it to be run.

Here’s the key.

Your staff must be up to it.

And for them to be ‘up-to-it’ there are a few things that you need to have in place…

So let’s get into it…

Most business owners start their business doing ‘everything’ yet as the business grows they come to the realization that they can’t do everything anymore.

It just isn’t possible.

Yet it can be pretty scary handing things over to someone else to do.

Because you’ve done it so well, you may be thinking “what if the person stuffs it up”… or what if they don’t do it as well as you do it?

What will your customers think?

After all, you know all the hard work you’ve done to grow your business to this point – so you definitely don’t want anyone to stuff it up now!

This is especially the case if the business isn’t making great money. In fact that’s probably the most difficult time to ‘let-go’.

The thing that bugs most business owners that are in this position is this…

You know that to grow you’ve got to let go, but in letting go you’ve got to pay someone to do it, and if they stuff it up it’ll cost you money…

And you don’t want to lose money. And you don’t want your ‘baby’, your business to suffer.

It’s certainly an emotional time.

And because most business owners tend to be ‘control freaks’ and it can be hard letting go of the ‘control’.

Can you relate to that?

Well here’s the great thing…

… You don’t have to let go of the ‘control’

That’s right – you don’t have to let go of the ‘control’

… You just need to learn new skills that can help you ‘keep control’ when you have people working with you.

In fact I can show you how to have even more control over your business than you have right now… with the new skills and the new systems that I can teach you to put into your business – in just a few weeks, or months time – depending on your situation – you can ‘let go’ and at the same time gain more control

Is that something that would be of benefit to you?

Well let’s talk about it…

You see, when you ‘let go’ to enable someone else to do a job for you – you’re probably wanting to know a few things.

1. That they can do a great job

2. That they will do a great job

3. That the money you’re spending on them will pay off

4. And that they’ll continue to do a great job, without you having to continually check up on them.

So to help achieve these 4 things lets go through them.

Now – it’s going to sound really simple. The truth always is simple.

And that’s how I get a million or more in growth for the clients I work with…

# 1 – You want to know that they can do a great job.

To ease your mind on this, make sure you recruit someone with the right skills and test them on it so that they are up to your standard. If they aren’t, train them up, or get someone new. Simple – the key there is that you must have a great recruitment system – I’ll talk more about this in an upcoming business growth article.

#2. – That they will do a great job.

If you’ve followed a top notch recruitment system like the one I teach my clients – rest assured your employee will most definitely have the skill set… and they’ll also exceed another four key criteria that you must take every employee through.

If they you have done that – the employ will do what you require.

If they can’t you either train them up, or trade them out and get someone new that can do it.

#3. – You’ll want to know that the money you’re spending on them will pay off.

How will you know and measure this?

Well, once again, a top notch recruitment system is crucial for your employee to be able to breeze through this step. Let’s assume you’re following my recruitment system.

And you’re also following my recommendations on having key performance indicators so that you know exactly what returns you’re getting from each employee.

Now for any employee, you can put them on for a trial period. So trial them to make sure you’re getting your moneys worth.

If they’re not up to scratch train them up, or trade them for someone new.

#4. – You’ll want to know that they’ll continue to do a great job, without you having to continually check up on them.

Well, if you follow my recruiting system, my behaviour test method, and set up your business with 3 crucial elements to attract the right people … you’ll be home and hosed.

As well as the 3 key things I’ve just mentioned – there’s one key element that brings all 3 together – and if works brilliantly. Yet I reserve that especially for my 1-on-1 clients.

When you combine all 4 you can successfully let go seemingly effortlessly.

Be warned though…

Once you find a good person, they’ll fly through all your old jobs in just a matter of hours… the same jobs that used to take you weeks to do!

If you’ve ever hired someone good, you’ll know what I mean.

At this point you’ll have a new fear… which will be.

‘Can I bring in enough work to keep this person busy?’

Well that’s what I work with my clients on, growing your business to keep them busy!

It’ll force you to grow… and if you don’t you’ll lose money.

So it’s a lot of responsibility.

You need to look at the impact ‘letting go’ can have on your business.

All of a sudden, if you do it right – your business can lunge forward. Or if you do it wrong – it can drive you down.

Look at things like the impact of the extra wages you’ll be paying and work out your weekly, monthly and annual financial’s to calculate your new break evens and how much more you need to bring in so that the business will make a profit on employees working for you.

As well, figure out your marketing to bring in the additional business to coincide with their employment so that the business can be profitable and cash flow positive every step of the way.

Sound daunting?

Well that’s fine, that’s where I help my clients in my 1-on-1 business coaching program. And that’s how they can grow and keep profitable, and cash flow positive.

I have successfully stepped dozens and dozens of business owners through this phase so that they can grow their business.

I go through all the situations t
hat may occur when you ‘let go’ and we plan and prepare you for it – so that if any of the situations arise, are prepared for it, and you deal with it effectively and efficiently.

Thus saving inordinate amounts of time, money and of course any emotional heart ache, and or stress. You’ll thank me for this!

You can let go when you have reliable employees.

We look at the impact of it.

The business owners were excited because they now had someone that could reliably do the tasks (and in most cases the new person could do it better)… now that they had let go they had more free time… so they had to go and grow the business.

When you do let go – you have no more excuses- it’s now up to you to grow the business – which is what you always wanted and that can be daunting… because everyone does it in a fraction of the time – now you have to create work to keep them busy – and that is scary.

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