How much effort do you put into writing your business card copy? Do you add the “traditional” information – company name, tagline, your name, and a phone number – or do you really dig into the copy and develop a headline and a strong call-to-action? If you’re not using every bit of your business card to market your business, you can rest assured that it will likely be tossed into a forgotten pile of other unmemorable business cards.

Think of your business card copy as prime real estate for marketing your business. Every space on that card has the potential to turn a profit or turn away a prospect. Use it wisely, and you can rest assured that your cards will work for you. Waste the potential, and all you have is hope that you’ll get a return call.

If you want to add more bang to your business cards, here are seven tips that can transform your card from a piece of simple cardstock to a money-generating mini billboard:

Use color. It’s always a good idea to use color on your business cards because they’ll stand out in a stack. Chances are that the recipient has a few other business cards in his or her desk or wallet, so you’ll want to make sure that your card draws attention. Avoid being overly showy; just find a card that makes the statement you want to convey with eye-catching designs that aren’t too complicated.
Add a headline. Do you want your business card to be a calling card or marketing media? When you add a headline, you’re pulling the recipient into your sales message, not just telling them who you are.You’ve got limited space, so be sure that your headline grabs ‘em by the eyeballs and pulls ‘em into your marketing message.
Add sales copy. While you won’t have a lot of space to write a full-blown sales letter, you can add a tagline that encapsulates your sales message. For instance, my business card says, “Deb writes. You profit. It’s that simple.” The copy gets straight to the point and lets the recipient know how they’ll benefit from my services.
Use both sides of the card. Business cards are inexpensive these days, so it pays to take advantage of two-sided printing. Use the back of the card as a continuation of the front, highlighting how your business can benefit the recipient.
List your services. The back of the card is a good place to list a full menu of the products and services you offer. If there are too many to list, highlight the biggest sellers, and be sure to indicate that there’s more available at your website, storefront, etc.
Add your picture. Adding a picture is very important to your branding strategy. You want the recipient of your card to identify YOU with the product or service you’re selling. You don’t have to take a professional photo. Ask someone to take a picture with a digital camera, crop it to a headshot, and upload it to the front (or back) of the business card. Online print shops make this easy to do.
Add a website address. Today, potential customers and clients are more likely to check out your products and services online before they contact you. If you don’t have a website, don’t worry. It’s easy to do. Buy a domain name and a hosting plan, and you can use a website wizard that will do all the hard work for you. Some will even write the copy for you. By having a website that sells, you’ll get more mileage out of your business card.

Don’t overlook your business cards when it comes to developing a powerful marketing message. Consider them prime real estate for marketing your business. Make them stand out, develop a sales message that rocks, and then step back and watch your business grow.

Article Source:

http://EzineArticles.com/?expert=Deb_Mills

Wharton School at the University of Pennsylvania is one of the most outstanding business schools in the world. Thousands of people submit applications each year to attend. Only 800 are accepted. Graduates include Donald Trump and at least one of his children, along with numerous highly successful executives of Fortune-500 companies.

Carbon Copy Pro is the premier educational platform in the world for Internet Marketing. Thousands of aspiring entrepreneurs submit applications each year to join this community. All applicants are accepted who demonstrate that they are serious about becoming successful. Graduates include Jay Kubassek, Aaron Parkinson, Michael Force, Jeff Learner, Dr Charlie Smithdeal, and many other top earning Internet entrepreneurs.

Wharton’s MBA curriculum is a two-year program. The cost to attend is roughly $160,000. (Tuition = $50,000 per year, plus books, materials, room, and board.) Students must be physically present in Philadelphia, Pa. Graduates consider the cost a bargain in return for the education, training, and opportunities received. Wharton does not provide tools or systems essential for conducting a specific business after graduation.

Carbon Copy Pro’s basic education and training is typically completed within 90 to 120 days. Ongoing support and training updates are provided for as long as members remain active. CCPro’s application fee is $39. The complete online educational system costs $395. Monthly tuition of $150 begins the second month. Students and members learn Internet marketing and operate their online business from anyplace in the world that offers an internet connection. Most Internet entrepreneurs work from home. Carbon Copy Pro provides all tools and systems essential for conducting a successful Internet business. Among these are 1) professionally designed websites with proven landing pages and “thank-you” pages, 2) archived and live weekly training calls, 3) video tutorials, 4) multinational conferences, 5) accounting systems, 6) marketing systems, 7) advertising training and materials, auto-responder e-mail messages, 9) weekly updated marketing information, 10) live support, and more.

Wharton School cannot guarantee that any particular student or graduate will succeed in business. It offers a general business education for business models used since the industrial revolution. To do this, it provides experienced professors and business coaches, an outstanding core curriculum, plus numerous electives in a variety of specialized business categories. It also offers an opportunity for students to network with: 1) fellow students and faculty, 2) noted business leaders through executive speakers’ series and conferences, 3) on-campus recruiting, and 4) full access to Wharton’s alumni network and club activities.

Carbon Copy Pro cannot guarantee that any particular student or member will succeed in Internet Marketing. It offers the best education and training available today for a business model born of the information age and Internet revolution. Put quite simply, Carbon Copy Pro members are shown how to market anything to anybody on the Internet–at anytime, and from anyplace in the world. For the person who has their own product or service to market, CCPro first shows them how, and then provides the tools to do so. When someone does not already have a product or service to market, CCPro suggests ones that have proven to be in demand.

Carbon Copy Pro offers its members an opportunity to network with 1) fellow members, instructors, other online marketers, 2) noted internet marketing leaders and “gurus” through guest lecturer “webinars” and live conferences, and 3) full access to Carbon Copy Pro’s alumni network and activities in more than 160 countries.

Wharton School is one of the most outstanding educational institutions in the world for anyone who desires a general business education.

Carbon Copy Pro is the most outstanding educational system in the world for anyone who wants to understand and successfully apply the new business model of Internet marketing.

Article Source:

http://EzineArticles.com/?expert=Charles_Smithdeal