Congratulations! After years of dreaming about being your own boss and signing your own paycheck, you’ve finally decided to take the plunge and start your own business. In this day and age, who can blame you?

It’s a safe bet you’re feeling pretty excited about all the new opportunities that lie ahead and you probably have a wealth of ideas to put to use. That’s good, too, because you’ll soon be facing a seemingly never-ending list of things that need to get done. All of them are important, of course, but there’s one task in particular that you should put at the top of your list: a name.

What’s in a Name?

Believe it or not, but your business name is one of the most important decisions you’ll make in these first few months. What you ultimately decide to call your new business is going to affect the way your customers perceive you — whether you’re fun-n-funky or Seriously Serious. It’s important to choose a name that conveys the “feel” of your product or service and the “texture,” if you will, of your brand identity.

If you already have a name in mind, that’s great. If you don’t, though, don’t worry; it may actually save you some time. Think about it: your business is going to need a website. That website will need a domain name. And, ideally, that domain name should be the same as your business name.

Let’s say, for example, you’ve decided to call your new business “Super Deluxe Widget Store.” You get business cards printed up, you pay for a listing in the yellow pages and then you get to work on your website. But when you go through the domain registration process, you find out that superdeluxewidgetstore-dot-com has already been taken.

I don’t need to tell you how that’s going to feel.

Avoid an Identity Crisis

So how can you avoid such a disaster? Easy: when you’re deciding on a name for your business, confirm its availability as a domain name first. You might discover that your first choice is available, which is great, but it’s more likely that your initial choices have already been claimed. It can be a little depressing, especially when you’re just starting out. But it’s not the end of the world.

To overcome the frustration, grab a pen and a sheet of paper and start writing down every single possible name you can think of for your business. You’ll be tempted to leave the “bad” ideas off your list, but write those down as well. So-called “bad” ideas often have a way of triggering a break-through. Just keep writing until you have at least 25 or so possible names. And, yes, variations count. “Super Duper Books” and “Super Duper Book Store” are two distinct ideas.

Now, when you have that done, take a break. Put your list somewhere out of sight for a day or two. Focus your mind on other endeavors and when your list has had time to simmer, go back and re-read it. Highlight or underline the names you like. Jot down any other ideas that come to you. Have fun with it!

Then, when you’re ready, visit your favorite domain registration service and start testing your list of business names. If one you like is available, get it registered. If you don’t, you could come back a day or two later only to find that competitor has nabbed it.

On the other hand, if you’re not thrilled with any of the names that are available, don’t settle. This is your business, after all. Just go back to step one and start over. Make a new list. Choose some new names. Try a new search. Repeat as necessary.

Call in the Reserves

It can be a lot of work. It’s worth it, but if it sounds like too much to deal with or you just can’t seem to come up with any names that really strike your fancy, consider hiring a professional copywriter to help you out. That’s what copywriters are for, after all: to put the right words together.

No matter how it gets done, though, whether by way of sheer will or professional copywriting help, make sure you give top priority to choosing a business name that you can register as a domain. In the long run, you’ll be glad you did. A clear, consistent business identity builds credibility and significantly enhances your market impact. And, besides, would a business of any other name operate the same?

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Many of us believe that registering a domain name we will not have any problem, but it may have complications if one of them is that there is a trade mark registered under the domain name record, if the owner of the trademark a complaint already advirtiéndosenos directly or through WIPO (the agency that is responsible for regulating the balance between trademarks and domain names) will necessarily oblige us to return or give away the rightful owner of the domain name registered as a trademark.

But there are names that can not be registered as a trademark and therefore are safe to register as domains, names that can not be registered as a brand are those commonly used words in any language that is used regularly in trade an example (buy, sell). If you can register other words that are not commonly used but not regularly used in commerce, but these words are often weak in legal issue because if you use a word for example (Windows) and gets another employer and register an brand called (Windows Blacks) Windows is the company most likely would not present any way legally as the registered trade mark (Windows blacks) and the only thing that covers the protection of the word Windows to be used as a serious whether someone wanted to register a domain name or brand with small changes as using conjugation of verbs or plural to singular or backwards.

To register your own brand is necessary usually hire lawyers and make numerous paperwork, although there are alternatives on the internet where we can register our brand from the Internet using the services of attorneys for the company that offers the service, eg can record their mark using Marcaria.com service where we register our brand for the individual country. An example of the price they charge for all the paperwork and process is tas MNX ark of 5.700 to register a trademark in Mexico, the price varies by country.

To protect ourselves before registering a domain name or register a new brand in the U.S. can access this page and search for the name that we use to see if it is already in use
uspto.gov

Note: If you yourself make the paperwork for the registration of the trademark, save up to 60% in costs charged by companies like Marcaria.com

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Muchos de nosotros creemos que al registrar un nombre de dominio no vamos a tener ningún problema, pero resulta que si pueden haber complicaciones, una de ellas es que exista una marca registrada con el nombre del dominio que registramos, si el dueño de la marca registrada presenta una denuncia ya se advirtiéndosenos directamente o por medio de Wipo (la agencia que se encarga de regular el balance entre marcas registradas y dominios web)se nos obligara forzosamente a regresar o regalar el dominio al legitimo dueño del nombre registrado como una marca registrada.

Pero existen Nombres que no pueden ser registrados como marca registrada y por lo tanto son seguros al registrarlos como dominios, los nombres que no se pueden registrar como Una marca son aquellas palabras de uso común en cualquier idioma que se usan regularmente en el comercio un ejemplo ( comprar, vender). Si se pueden registrar otras palabras que no son de uso común pero no se usan regularmente en el comercio, pero estas palabras suelen ser débiles en cuestión legal puesto que si se usa una sola palabra por ejemplo (Windows) y llega otro empresario y registra una marca llamada (Windows Blacks) la empresa Windows es muy probable que no pudiera actual de ninguna manera de forma legal contra la marca registrada como (Windows blacks) ya que lo único que cubre la protección de la palabra Windows por ser de uso común seria que alguien quisiese registrar ya sea un dominio u otra marca con pequeñas modificaciones como usando conjugación de verbos o de plural a singular y viceversa.

Para registrar su propia marca es necesario contratar abogados por lo regular y hacer numerosos papeleos, aunque ya existen alternativas en internet en donde podemos registrar nuestra marca desde internet usando los servicios de abogados de la compañía que nos ofrece el servicio, por ejemplo pueden registrar su marca usando el servicio de Marcaria.com.mx en donde podemos registrar nuestra marca por cada país individualmente. Un ejemplo de el precio que cobran por todo el papeleo y proceso es tas arca de los 5,700MNX para registrar una marca en México, el precio varía según el país.

Para protegernos nosotros mismos antes de registrar un Nombre de dominio o De registrar una marca nueva en USA podemos entrar a esta página y buscar por el nombre que queremos usar para ver si ya se encuentra en uso uspto.gov

Nota: si ustedes mismos hacen el papeleo de el registro de la marca registrada, ahorraran hasta un 60% en los costos que cobran empresas como Marcaria.com