By Bruce Orr

Broadcasting is the term most often used to describe the act of disseminating the news, but for some companies, narrowcasting the news may be a good business strategy.

People’s news gathering habits have changed drastically over the past few years. Businesses that use digital signage can benefit from adding a news feed to their signs. Not only will narrowcasting the news get more people’s attention, it fits right in with the way many coveted demographics (affluent, educated and under 40) get their news – on the fly and in small chunks.

Trends in News Gathering

It used to be that people got their news from their daily paper or their nightly national news broadcast. With the rise of the Internet, news seekers have shifted to online sources in huge numbers. According to an August, 2008 report by the Pew Center for the People & the Press, the changes have been dramatic:

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