You’ve got your idea in place, you have done all the paperwork and your new business is launched. So what do you do to get it promoted to the world? This article will present three quick marketing techniques. These strategies apply whether you are a brick and mortar business at the local mall or a home based business. The power of the internet works as an equal opportunity employer.
Number 1 – Social Networking This is probably the simplest and the most familiar. We all know the power of referrals. Use your Facebook account to introduce your business to your world. Now you don’t want to come out and be a blatant advertisement. Start a conversation with a close friend about your excitement of starting your own business. Allow the conversation to evolve including products or services that you provide.
While in Facebook, accumulate more friends and join groups of like minded individuals. Join as many groups as you have interests which would include business or personal or maybe environmental. Start connecting with people outside your own social circle.
Number 2- ads While you are starting your business, your budget may be squeezed a little bit tight. If this is the case, there are many places to advertise for free. Craigslist is one of them, but you need to be very careful and examine all of their rules. There are other sites such as USFreeAds, InetGiant and more. As your business grows, you can then expand your Ads into paid ads. Take the time to look at Google AdWords. You may not be ready at this point, but it is an area that eventually you will want to incorporate into your advertising strategy and budget.
Number 3 – video marketing We all love to watch the videos on YouTube. Why not use that for your own business? If you are a little bit of a ham, video marketing will come easily. You may think that what you recording is goofy, but go for it. Try doing a search on Google for a product or service. The chances are great that on the first page of the Google search, there will be some sort of video. Videos rank very high in the search engines.
If you have the burning desire, but don’t know where to start with a new company, visit us at our institute for local marketing. Learn the abc’s from starting your own business, finding clients, establishing credentials and finally the marketing.
Apple’s CEO Steve Jobs took the wraps off a revamped line of iPods and trumpeted a truce with NBC Universal that means the TV network will begin selling programs again on iTunes. The iPod upgrades Jobs unveiled Tuesday in a theater in San Francisco include two slick new Nano models, oval-shaped devices that Jobs said are the thinnest iPods Apple has ever made.
Barack Obama has told voters that John McCain is a poor choice for the highest office because he “doesn’t know how to use a computer” and “can’t send an email.” A new Obama TV ad flashes images of a dumbbell-sized mobile phone, a vinyl record player, and a a Rubik’s cube.
The World Association of Newspapers says it opposes a pending deal on advertising between Yahoo and Google The group wants European and U.S. regulators to block the deal on antitrust grounds. WAN says it fears the deal would give Google “unwarranted” market power in parts of the online ad business. Yahoo expects the deal to generate $800 million in annual revenue.
Lenovo has dropped Linux from the list of operating systems it will preload on desktops and notebooks sold via its website. The operation has been shipping Linux on client PCs since 2000. A Lenovo spokesman told ComputerWorld that its commitment to Linux had not changed. How does that make sense?
The Virginia Supreme Court declared the state’s anti-spam law unconstitutional Friday and reversed the conviction of a man once considered one of the world’s most prolific spammers. The court unanimously agreed with Jeremy Jaynes’ argument that the law violates free-speech protections because it does not just restrict commercial e-mails — it restricts other unsolicited messages as well
Today’s Guests: Sebastian Rupley, Co-Crank, Editorial Director, PCMagCast.com Rob Enderle, President, Enderle Group Dan Goodin, Reporter, The Register The Topics: Is a Wave of Tech Consolidation Looming?CNET Editor-in-Chief Dan Farber is predicting a far-reaching wave of consolidation in tech. He writes that: “sharks–Microsoft, Google, HP, IBM, Cisco, and Oracle–are looking at the landscape to see what fits best into their portfolios at discounted prices. Web startups aren’t immune to the economic circumstances. Whatever the future holds, the threat level has gone from to yellow to red alert, and CEOs are preparing for the worst.” Problems With the Google PhoneThe Open Handset Alliance, a group that includes Google, T-Mobile, HTC, Qualcomm, Motorola and others, is billing Android as the first truly open and comprehensive platform for mobile devices. Android is expected to allow handset manufacturers and wireless carriers to customize the platform. Jerry Seinfeld Sacked by MicrosoftMillions of people watched comedian Jerry Seinfeld and Microsoft Chairman Bill Gates chatter about practically nothing as part of Microsoft’s $300 million ad campaign. Now those lengthy “teaser ads” are relegated to the YouTube archives and Microsoft is forging ahead with the next phase of its campaign to connect with real people. The next campaign run aims to hit Apple square between the eyes with an “I’m a PC” series that features celebs like green architect Edouard Francois, astronaut Bernard Harris and celebrities such as Eva Longoria. Aerosmith: Who Needs Records When There are Games?Activision says the game Guitar Hero: Aerosmith has earned the band more royalties than any of their albums. “Merchandising, concert sales, their ability to sign a new contract [have] all been unbelievably influenced by their participation in Guitar Hero,” officials said. Are videogames the answer to the music industry’s woes? Is Gigabit Home Networking for Real?The International Telecommunications Union (ITU) has organized a committee to develop a standardized home-networking protocol called G.hn (as in “Gigabit home networking.”). The protocol would work with all current networks, from Wi-Fi to Ethernet to power-line. Does this show any promise for home theaters and other home technologies? Will it really happen?
Show Guests: Sebastian Rupley, Co-Crank, Editorial Director, PCMagCast.com Natali Del Conte, Senior Editor, CNET TV’s “Loaded”
Bill Schmelzer, Tech Analyst, Ziff Davis Media
The Topics: Sun to Help Old Foe Microsoft Get Search Traffic Microsoft has turned to an old rival, Sun Microsystems, for marketing help in its latest move to increase Internet search traffic. Sun will advertise a Microsoft toolbar for the Internet Explorer browser to U.S.-based Web searchers when they download Sun’s Java software. This decision was made because of reserach showing that 35 percent of Web surfers are conducted from the browser’s address line, built-in search boxes and add-on search toolbars. YouTube Channels Google with Search-Driven Ads YouTube is experiencing increased pressure to profit from its massive audience and therefore is letting advertisers promote their commercial clips alongside the search results at the Internet’s most popular video site. Just as they do at Google, advertisers can now attach their commercials to specific terms entered into YouTube’s search box.
Unlicensed Stories Reel In Online Readers A study from Attributor Corp. proved that on average, the audience perusing unauthorized online copies of newspaper and magazine articles is nearly 1.5 times larger than the readership on their own Web sites. Will media companies discover a way to extract advertising revenue from the traffic swarming to their stolen articles on blogs and other sites? Obama’s Web Reach Expands Transition officials call it Obama 2.0 — an ambitious effort to transform the president-elect’s vast Web operation into a modern new tool to accomplish his goals in the White House. Obama’s team is determining how best to convert his army of online activists into a viral lobbying and communications machine. Staffers are reluctant to discuss specifics, but Obama clearly is poised to become the first truly “wired” president of the digital age.
Apple Executive Claims iPhone the Future of Portable Gaming Apple’s vice president of iPod marketing Greg Joswiak believes that the iPhone is the future of portable gameplay. He also sees the The Nintendo DS and Sony PSP becoming continually obsolete. “A big part of that is not just the device itself… but it’s the electronic distribution of the apps as well,” he says. Is he right?
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