What To Do With All Those New Business Sales Leads So That You Do Increase Sales
Tuesday, October 12th, 2010Sales people are crazy busy. New business sales leads appear to be coming at you at either a tsunami force or like the single drips from that leaky kitchen or bathroom sink. Regardless how you manage all these potential selling opportunities will either help you decrease or increase sales.
What salespersons along with the marketing research do know is that many of these opportunities are never fully leveraged. With more non selling expectations being forced onto those who are responsible for selling such as fixing paperwork to actually collecting past due invoices, may help to explain why it is estimated that up to 50% of all new business (according the research) sales leads are left withering on the vine or laying trampled in the dust.
Of course there are technology tools that help to coordinate and manage all those potential relationships. These sales tools are usually considered to be customer relationship management solutions (CRM) software. Just Google CRM and millions of hits will pop up. Sales Training Coaching Tip: Before purchasing a CRM tool or subscribing to a site, invest the time to ensure this is the right solution for you.
Then for those salespersons who are somewhat technology educated they can create their own customer relationship management systems using Excel and database files in their ongoing quest to increase sales. And let us not forget the old IBM (it’s better manually) way of doing follow-up using paper be it index cards to those coveted address books.
Today’s selling professionals have the advantage of technology provided they use it wisely over their counterparts of years gone by. Unfortunately due to the expansion of social media sites, using the Internet to research all those new business sales leads can consume tens to hundreds of minutes. Even if the sales leads have been purchased from a reputable lead generation business, much of this information is incomplete. Again, time, which is money for those crazy busy salespersons, is ticking away.
Then there is the question of what information should be included in completing the specific ideal customer profiles from all those collected business cards to referrals to actually paid new business potential customers (a.k.a. prospects) opportunities. This is what is becoming the real time eater.
Top performing selling people know that attracting attention and building the relationship are the first two steps within the overall sales process. Unless those two steps are executive flawlessly, then step three discovering wants and needs will never materialize. Hence the need for quality and pertinent information about the potential qualified customer is so critical to realizing that ever-present goal to increase sales. This is why managing all of those potential selling opportunities is necessary.
These a just a few suggestions as to what to do with all those new business sales leads whether they came from a lead generation service or collected business cards. Remember, follow-up is necessary and the more you know about that potential customer the greater advantage you have over your competitors thus allowing you to be the Red Jacket in a sea of gray suits.
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