Posts Tagged ‘marketing’

5 Small Business Ideas To Get You Started

Monday, March 28th, 2011

Are you looking for some great small business ideas? You have probably come at a crossroad in your life wherein you believe you are now capable of running your own business. However, the big question remains. What kind of business should you get into? If you are just one person with very limited budget, this article will present to you some of the small businesses that you may want to consider.

But before we proceed any further, keep in mind that having your own business is never an easy thing. Surely you can get the permits, the licenses, the office (or home) space, and all the pieces of equipment that you may need to operate, but making good money out of it is another matter. I have seen countless number of first-time business owners close shop within just a few months since they opened simply because they did not plan well. Do a market research. Create a marketing or business plan. In short, be overly prepared before you even make the first great move to owning a business.

Here are some small business ideas that you may want to include in your list of prospects:

Start an online business. Getting a domain name, a web hosting account, and creating a website has gotten so much easier as compared to maybe almost a decade ago. Now, thanks to various services and tools, even complete Internet newbies can create their own sites within less than a day. It is now a matter of point and click system, wherein if you can point and click using your mouse, then you can now put up a website.

Offer your skills or talents. Are you good in writing sales letters or articles? There is a hot demand right now for really good copywriters and article writers. You can get writing projects from online business owners to the regular shop owner down the street. Because for as long as business need to market their business, there will always be a need for people who can write great marketing copy.

Put up your dream shop. Have you always wanted to own a selling miniature die cast cars? Now you can, and with the right promotion and marketing, you can earn a good income from it. It is called selling within a niche and in this case, you will be selling to people who loves collecting small metal cars. There are a lot of niches out there, and chances are you can set up a store based on it.

Go into a food business. Start a small restaurant, a convenience store or a bakery. The premise is that people will always need food and so it means you will always have a business because of that. Of course that logic is far from being perfect but the idea that you are selling a commodity based on real human wants, then having a food business makes complete sense.

Go into a consultancy business. Depending on your profession, you may want to start consulting with other businesses. If you are in construction then you can become a general contractor, if you into marketing then you can assist other small business owners with their marketing campaigns. This is one of the small business ideas that have always been quite popular.

Read the original: 5 Small Business Ideas To Get You Started

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Follow a Blueprint – Develop a Business Plan for Niche Marketing

Sunday, March 27th, 2011

It is common for newbies to become overwhelmed with all the information available online about internet marketing or more specifically niche marketing. That is a huge obstacle many people – new and old – will face. This can be a good and a bad thing simultaneously. It’s good because there is a ton of information available to you and it can really help your self-education. It’s bad because often the information you find may be dated or not really helpful for your situation. Niche marketing is a great opportunity for anyone who is wondering where to get started in e marketing. There are a few things you should be aware of though before you dive in. First of all, you need to treat this as a real business if you want to achieve success. That includes writing up your own business plan.

Writing a business plan is one of the most important steps you can take when it comes to building a business. In this plan, you should describe your costs, dreams, aspirations, and the actions you will be taking with your business.

Costs for your niche marketing business can vary depending on your budget. You can start with nothing but time or you can start by investing some money in your marketing efforts. Remember that time is more valuable than money and it is often better to invest a little money to save a lot of time.

As for dreams and aspirations, you need to have clear destinations in your mind at all times. This will motivate you and inspire you to do what you have to do. This will help you to start making money and it will lead you to success much faster. Having these dreams and aspirations also allows you to enjoy the whole process of building a business a little more.

Basically, with this business plan, you must outline where you are, where you want to be, and how you are going to get there. A good idea would be to learn from people who have done it before and model their actions. Once your business plan is complete, it is important for you to revise it once in a while as your situation changes and as you evolve. You should also go to your business plan occasionally just to make sure you are still on the right track.

Creating a business plan for your niche marketing business is part of the preparation you will need to undertake to become successful in the e marketing world. Once that is done though, you are ready to take on the first real step of building a niche marketing business – which is finding a hot niche to get into. If you’re interested in learning everything there is to know about how to find a hot niche, visit my website by clicking here where you can download a free report that teaches you how to do so.

With that being said,
I wish you the best of luck!

Article Source:

http://EzineArticles.com/?expert=David_De

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Local Business New Marketing Format

Saturday, March 26th, 2011

For years, local business owners have struggled with online marketing in their attempts to connect with local customers looking for their services.

The term local businesses are predominately small business, known as “Mom-n-Pop” businesses. Both “Mom” and “Pop” often wear many hats running their businesses. As such, the daunting task of learning how to market online and then mastering what they learn has evaded them for the most part.

Small, local businesses are the backbone of every community and most don’t have the staffing needed to do their marketing for them. Some owners have hunkered down, so to speak, and learned internet marketing but those are far and few between.

The good news is that now local business owners can “have their cake and eat it too” because the new Google Place Page gives them a local online presence and doesn’t require internet marketing skills to set up.

Any type of local business qualifies for a Google’s new mini-website format and Business Listing to boot. From restaurants to retailers, from service providers to medical and legal professionals, any type of business whose customers are in their local area can get a Place Page.

Each Place Page can be customized with pictures, photos, images, logos, certifications and even YouTube videos to create a unique look and feel for each business. Many details can be added such as business name, location, phone, website, email, hours of operation, types of products and services provided, types of payments accepted, directions, a map, a special invitation from the owner, discounts or coupons and a full description of all the services provided.

Many business owners across the country are already enjoying the benefits of making a good strong positive impression in their local community with their very own site from Google. Not overly difficult for the “do-it-yourself” business owner, Place Pages put a new face on your business.

The key to setting up your site is to be organized before you begin. You’ll want to develop your Business Profile and then build your Place Page site with the details from the profile. If you just go in and start adding information without an organized plan, your site runs the risk of looking haphazard.

Having your own Place Page from Google is a huge boost for any local business because it gives you the opportunity to give your customers all the information they need to know about your business in one place.

Garrett Christianson helps businesses of all kinds develop their unique business story, commonly called a brand.

Article Source:

http://EzineArticles.com/?expert=Garrett_Christianson

See the original post here: Local Business New Marketing Format

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ACN MLM Business – Opportunity Or Scam?

Tuesday, March 22nd, 2011

ACN, Inc, is a network marketing company that provides consumers low cost telephone service, internet, wireless service, as well as digital and video phones. They have built themselves into a well-known MLM company, and claim to be the worlds largest direct seller of communication products.

ACN has also gained much attention for their income opportunity, and there are some very real concerns about starting or participating in an ACN business. In this article, we will go through and give an unbiased review of the pros and cons of doing an ACN business, and see if ACN is a great business opportunity…or a great scam.

1. ACN – The Good

ACN was founded in 1993 by Greg Provenzano, Robert Stevanovski, Mike Cupisz, and tony Cupisz. They operate in 19 countries and have over 1,000 employees worldwide. The company itself has a pretty simple product line – low-cost telecommunication service, internet service (DSL, broadband, and dial-up) and other basic wireless services. They have experienced double-digit growth for the past few years, and claim to reap $500m in revenue annually. One of the more notable achieve of ACN is that they have gotten Donald Trump to publicly endorse them as a great business opportunity. So far, so good.

2. ACN – The Bad

Whether or not ACN is a good business opportunity, it is clear that Mr. Trump has no intention of starting an ACN business. Additionally, making RVP or SVP (the top positions in ACN) take considerably more work than finding 3 people…who find 3 people…who find 3 people…etc. etc.

The theory of growing an ACN business is that the representative will simply find a few people who are already using telecom service, and switch over to ACN because of the income opportunity. The picture is painted that the distributor can be paid off everyone in their neighborhood who has a telephone…which is most everyone. The problem comes with a marketing concept called positioning.

3. ACN – The Ugly

ACN, like many other MLM’s, teach their distributors to leverage their “warm market”, friends and family. However, when a new distributor comes talking to their friends and family about making a tremendous income with a business opportunity…and the distributor is not making any money…there is a credibility issue that occurs, and the distributor is positioned as a gopher for someone else’s business.

Growing an ACN business can be a great opportunity. They appear to have a good service, but there are plenty of companies that have great products, and many people that market great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.

In closing, I would say that starting and developing an ACN business is lucrative if you know how to effectively use the telephone, the Internet, and other effective marketing tools. It is not a scam, but like any business, success will be determined by the skill-set of the marketer. ACN is definitely not a lottery ticket or a stock option – meaning, you do not just buy in and wait for a payout.

If someone does not have the first clue on how to market effectively, then I would suggest they either learn how to be an effective marketer, or else just use ACN as a way to save a few bucks on your phone bill.

This article can be freely published on a website as long as it is not modified in any way including the author bylines and active hyperlinks.

Joshua Fuson is a professional marketer, and has marketed dozens of different products and services. He has participated in the generation of over $14 million dollars of revenue in network marketing in past 4 years alone. To find out how, you can go… here

To learn more about growing an ACN business, you can go to The ACN Success Blueprint

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http://EzineArticles.com/?expert=Joshua_Fuson

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Small Business Internet Marketing to Get Visibility and Traffic to Your Site

Monday, March 21st, 2011

Small business Internet Marketing Evolves – Owning a website these days is a bit different from the early years of the internet in which a simple pay-per-click ad would suffice in terms of marketing. These days, the marketing and traffic generation of your website is quite important if you are expecting success in your site. Small business internet marketing also comprises of several expanded options for marketing and generating traffic to the site, allowing you to have a full internet marketing campaign for your sit. This will ensure a high volume of traffic. When you are promoting your business through your website, you need to stand out and do the things others simply don’t know how to do them right.

Small business internet marketing now consists of several elements and avenues to which you can pursue such as:

Search engine optimization (SEO)
Pay-per-click advertisement
Social network marketing
Articles, blogs, forums

There really is no limit to the heights you can get to with your small business internet marketing these days, since there are now several ways you can communicate directly with your target consumers. As your website is presented, you want to begin directing the traffic right in, which involves using the most appropriate means of targeting your consumers and bringing them in with trust and integrity.

Search engine optimization will likely be your first step to small business internet marketing measures, beginning with preparing your site for maximum visibility. Your site needs to be indexed by the main search engines, which means optimizing the site and registering with the most popular search engines.

The 3 most important search engines are:

Google
Bing (MSN)
Yahoo

This should be the first step with your small business internet marketing efforts to really prepare your site to be found easily when your key terms or related phrases are searched by your target audience. So at this point you are not only targeting these consumers, but these search engines as well. To get a high ranking in one or more of the major search engines is one key element to get free traffic which leads to more customers/sales.

Using pay-per-click, or PPC, ads for generating traffic is another step to be taken in small business internet marketing. You can use host sites to market your ads, paying them a few cents per click of the ad. There are other paid marketing measures such as paid placement and inclusion that can be taken in order to guarantee placement in search engine results pages or in host sites. Each time these host sites have a visitor, they are able to see your ad and click it to be directed to your site.

One of the most successful means of small business internet marketing is social network marketing which can be done on many sites such as LinkedIn and Facebook, as well as Twitter and MySpace. These sites allow you to actually communicate with your target consumers, obtaining feedback and building your lists for your marketing. This is also achieved through blogging, forums, and articles in which you can provide your target consumers with the advice, solutions, and answers they are looking for in order to build a trusting relationship. You will find that all these methods can highly improve the efficiency and effectiveness of your small business internet marketing.

Darren Brunson invites you to discover new ways of making the most out of your business by utilizing the power of the internet.
Before you flush away your money hiring an internet marketing company, please watch this short, eye-opening, Video Presentation for Small Business Owners now!

(c) Copyright – Darren Brunson. All Rights Reserved Worldwide.

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http://EzineArticles.com/?expert=Darren_Brunson

Read the original: Small Business Internet Marketing to Get Visibility and Traffic to Your Site

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Ways to Make a Profit From Home: Five Profitable Business Ideas You Can Start From Your Computer

Monday, March 21st, 2011

Setting your own schedule. No corporate meetings. Ah, wouldn’t that be the life? For many people around the globe, working for themselves, from their home, on their own time schedule, is a life that they dream of. The idea of being your own boss is appealing to many because of the freedom it inherently creates. For thousands of people, this dream is becoming a reality. Especially since the advent, and now ridiculous growth of the internet, working for yourself while making a profit is something that is very feasible! Following are five ideas for starting a legitimate, profitable home business that you can manage by yourself, from your own computer! Say goodbye to set work schedules, whiny co-workers, and uptight bosses- and hello to your future.

eBay Seller. Who hasn’t heard of eBay these days? As the most popular and widely used internet auction site, eBay attracts millions of users from around the world. And yes, there are people out there (besides the ones running or working for the site) that are utilizing it to create profit for themselves! Especially if you have the space to store items- think of it as your own mini personal warehouse- this could end up being a business that is fun and profitable. Buying other people’s old junk and re-selling it to others for a slightly higher price is a business practice that has been around for a while.

Become an Affiliate Marketer. One of the fastest growing online industries is that of affiliate marketing. Affiliate programs entail promoting existing business’s products, and then selling them to earn a commission. This business avenue is appealing to many because it requires little upfront costs (as opposed to something like opening up a brick and mortar store)- with affiliate marketing, your presence can be entirely online! Sure, there are learning curves for people who are not familiar with internet marketing, but if you take the time, patience, and are willing to put in some resources to help you learn, you could certainly be on your way to success.

Web-Site Design. With the growth of online businesses, there is a ton of demand for people who know their way around basic programming to design websites for businesses.This is a great industry to get into because almost every business owner who does not have an online presence knows that they should. Many just don’t have the knowledge to design a site! If you know some programming, or are willing to learn, the potential for customers is great.

Promote a Service. Many people have passions and skills that the enjoy as hobbies, but have never thought about making a living off of. Do you like to cook? Put together a seasonal cook book. Start out selling it in your neighborhood, then expand your market as your profits start growing. Enjoy making jewelry? Create an account on an online jewelry auction site and post some of your pieces for sale there. The key here is doing something you ALREADY know how to do! Taking a passion and turning it into a business gives you return two-fold; not only are you going to be making money, but you’ll get to spend even more time doing something you already enjoy!

Start an Online Editing Business. There will almost always be people out there looking for others to proofread their work. Start by promoting your services on craigslist or some other similar classified site. From there, once you have completed a few projects, create a profile on an online business directory promoting your service. The benefits of a service like this is that you are completely in control of what projects you take on- no one is your customer unless you specifically okay it! Little projects on the side can add up to a considerable chunk of extra spending money in the long run.

Originally posted here: Ways to Make a Profit From Home: Five Profitable Business Ideas You Can Start From Your Computer

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Internet Business Models – What Is The Best One?

Saturday, March 19th, 2011

Are you looking for effective internet business models that will bring in long-term, sustainable income? Well, who isn’t – right? I’m not going to bore you with long winded theories about how you might make money with ten different plans. Instead, I’m going to lay out the current best way to make money on the Internet.

Everybody and their brother want to make money online. And because there is such a great demand for guides, how to, and general information, there is a lot of garbage and nonsense out there. I don’t say this to scare you, but instead I want to warn you to be cautious from this point on. Various marketers are only out to help you empty your wallet and that is all they will help you with.

With that out of the way, let’s get down to business.

The most effective Internet business model today is one that involves selling to your customers on the backend. Forget about these fly-by night schemes that tell you to hit it and hit it quick. This method is an evergreen method that has been used for years.

What am I talking about?

Email marketing is what I’m talking about. Email marketing is the biggest and most sustainable business model for any new or veteran Internet marketer to use.

If that is not enough to convince you, then let’s take an example to prove my point. Let’s just imagine for a second that you already have a successful email marketing sales funnel setup.

A customer signs up to your email list because you offer them something of value. Then a few days later, you send them an email asking them to buy something of greater value. Perhaps it is your product or perhaps it is a product that comes highly recommended.

Now at this point, you’re probably not amazed. But, think about what’s next. Instead of that person simply buying and never speaking to you again. You now have the ability to ask them to buy something else later on.

Can you imagine how much money you could make from one subscriber in one year? What about 1,000 subscribers? Getting the picture now?

As you can see, email marketing is clearly the most sustainable business model because it allows you to continue the sales conversation. With other business models, it usually stops dead in its tracks after the first sale.

Are you a little confused on exactly how to setup this Internet business model? Then you should check out my Free training that shows you everything in detail.

Simply go check out my Internet marketing blog to get your free training now.

Article Source:

http://EzineArticles.com/?expert=Jason_Caluori

Excerpt from: Internet Business Models – What Is The Best One?

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7 Tips for Writing Business Card Copy That Sells

Friday, March 18th, 2011

How much effort do you put into writing your business card copy? Do you add the “traditional” information – company name, tagline, your name, and a phone number – or do you really dig into the copy and develop a headline and a strong call-to-action? If you’re not using every bit of your business card to market your business, you can rest assured that it will likely be tossed into a forgotten pile of other unmemorable business cards.

Think of your business card copy as prime real estate for marketing your business. Every space on that card has the potential to turn a profit or turn away a prospect. Use it wisely, and you can rest assured that your cards will work for you. Waste the potential, and all you have is hope that you’ll get a return call.

If you want to add more bang to your business cards, here are seven tips that can transform your card from a piece of simple cardstock to a money-generating mini billboard:

Use color. It’s always a good idea to use color on your business cards because they’ll stand out in a stack. Chances are that the recipient has a few other business cards in his or her desk or wallet, so you’ll want to make sure that your card draws attention. Avoid being overly showy; just find a card that makes the statement you want to convey with eye-catching designs that aren’t too complicated.
Add a headline. Do you want your business card to be a calling card or marketing media? When you add a headline, you’re pulling the recipient into your sales message, not just telling them who you are.You’ve got limited space, so be sure that your headline grabs ‘em by the eyeballs and pulls ‘em into your marketing message.
Add sales copy. While you won’t have a lot of space to write a full-blown sales letter, you can add a tagline that encapsulates your sales message. For instance, my business card says, “Deb writes. You profit. It’s that simple.” The copy gets straight to the point and lets the recipient know how they’ll benefit from my services.
Use both sides of the card. Business cards are inexpensive these days, so it pays to take advantage of two-sided printing. Use the back of the card as a continuation of the front, highlighting how your business can benefit the recipient.
List your services. The back of the card is a good place to list a full menu of the products and services you offer. If there are too many to list, highlight the biggest sellers, and be sure to indicate that there’s more available at your website, storefront, etc.
Add your picture. Adding a picture is very important to your branding strategy. You want the recipient of your card to identify YOU with the product or service you’re selling. You don’t have to take a professional photo. Ask someone to take a picture with a digital camera, crop it to a headshot, and upload it to the front (or back) of the business card. Online print shops make this easy to do.
Add a website address. Today, potential customers and clients are more likely to check out your products and services online before they contact you. If you don’t have a website, don’t worry. It’s easy to do. Buy a domain name and a hosting plan, and you can use a website wizard that will do all the hard work for you. Some will even write the copy for you. By having a website that sells, you’ll get more mileage out of your business card.

Don’t overlook your business cards when it comes to developing a powerful marketing message. Consider them prime real estate for marketing your business. Make them stand out, develop a sales message that rocks, and then step back and watch your business grow.

Deborah Mills is a copywriter, marketing strategist, and the owner of Mills Marketing, LLC. She has a Bachelor’s Degree in Psychology and a Master’s Degree in English from Marshall University and has been a professional ghost writer, copywriter, and marketing strategist since 2006.

Deb uses Attraction Marketing with her clients to increase their ROI. To learn more how you can find your marketing mojo, contact her at Deb@debmills.com or visit her website: http://www.DebMills.com.

Article Source:

http://EzineArticles.com/?expert=Deb_Mills

Continued here: 7 Tips for Writing Business Card Copy That Sells

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How to Talk Business With Strangers

Friday, February 25th, 2011

Meeting new people and building new relationships is one of the most powerful things a small business owner can do to grow their business. A small business owner’s or entrepreneur’s personality is much more closely tied to the success of their business because their prospects and customers relate the business to the person. Rather than a large, faceless corporation, you are the face of your business. That’s one reason I advocate tying your personality to your marketing and advertising.

As you’re out and about in the community or as you attend business networking events, you’re going to meet lots of people. This gives you the perfect opportunity to discover a new customer, a potential joint venture partner, a new business referral partner or another business that you will become a customer of. You never know if the person sitting next to you on the plane or standing next to you at a networking event will become your best customer or biggest referral partner.

If you’re like me, you get a bit nervous approaching people you don’t know and striking up a conversation. It’s one of things we least like to do. We would rather just focus on creating a great product and providing exceptional service, hoping that new customers will magically appear.

The good news is that most other people are just as uncomfortable as you are to strike up a conversation with a stranger. Knowing that, you can relax and take the pressure off of yourself and the other person. The secret to talking business with a stranger is to talk about other things first. It starts with preparation and that preparation is done before you leave the house.

1. Read the headline news and the business news every day, whether you sit down with the newspaper, fire up your laptop or view your smart phone news app. Check out the leading stories of the day, especially what’s happening in your local town or neighborhood. There’s always a leading human interest story or breaking news about a local or national business. Form an opinion that you can share later when you meet that new contact.

2. Don’t leave home without your brochures, business cards or other form of information about your business. This seems obvious, but I can’t tell you the number of times I’ve met people, asked for their information and they tell me they’ve run out of cards or forgotten their cards. Put a business process in place so that new cards get ordered on a regular basis.

When you meet someone, your goal is to get to know them a bit first before launching into a business discussion. Start by asking a question or making a statement that the person can agree with. Talking about the weather may be a clich? but it’s always an easy way to make a connection, especially when you live on the east coast like I do. We can agree that it’s too hot, too cold, about to rain, about to snow or every now and then on an unexpectedly gorgeous day, we can complain about being stuck inside.

After you’ve established a rapport, then you can ask an open ended question:

- At a networking event: “What made you decide to attend this meeting?” This gives the other person an opportunity to tell you what their business is and potentially a problem they are trying to solve. It gives you an opportunity to ask questions and show an interest in them.

- Standing in line at the post office, grocery store or mall: “What brings you here today?”

- On the plane: “Are you traveling for business or pleasure?”

As they’re talking, stay in the present moment and be genuinely interested. When you’re distracted thinking about the work waiting for you back at the office or your next appointment, that comes across as you not wanting to be there. Body language, arms folded and a rushed air about you is a big turn off to the other person.

As they’re talking, think about people in your network who may be interested in their services or might be a good connection for them and offer to make an introduction.

At this point they’ll probably ask you what you do and you can offer your business card and give them your elevator speech. Always have a current project or customer success story to illustrate what you do. Just talking about how great your products are is borrring! But when you can share the story of how you helped a customer overcome a problem or an interesting thing you uncovered or the fascinating thing you learned this week, it makes for a rich conversation. If it’s interesting, the person will want to hear more and ask questions.

In all candor, this approach doesn’t work all the time. You may meet someone who just isn’t interested in you or what you have to say. They may be distracted. They may hijack the conversation, talk about themselves and never ask you anything. Don’t take it personally. If they aren’t interested, move on to the next person. If they’re obnoxious and talk about themselves, they probably wouldn’t be a good customer or business partner for you anyway. Your goal is not to make a connection with everyone you meet, but to stay open to the possibilities of finding a potential customer or business partner.

Talk to people everywhere you go, cocktail parties, weddings, running errands, airplane rides, supermarket lines, sporting events, festivals, bookstores, etc. It gets easier, the more you practice and I guarantee it will help you grow your business.

To find out the latest strategies and tips to transform your ability to attract new customers and clients, Sign up for my free newsletter here: http://www.grassrootsmarketingsystems.com/news

Linda believes that every business owner can and should be a star in the eyes of their prospects and customers. She’s a Marketing Strategist, Business Coach, Author and Speaker who focuses on small business marketing. She shares best practices, what works and what doesn’t in the fast moving pace of today’s business environment. Her mission is to prevent small businesses from closing their doors due to bad marketing. She shows them how to successfully use online and offline marketing strategies to attract new customers and keep them coming back.

Linda learned how to manage a business during her 30 year career at a Fortune 100 company. She completed her coach training at Coach Training Alliance. She counts as her mentors some of the top coaching, marketing and public speaking experts in the industry, including Dan Kennedy, Bill Glazer, Ali Brown, James Malinchak and Milana Leshinsky. She is a member of The National Association of Women Business Owners, The Loudoun Chamber of Commerce, the Dulles Regional Chamber of Commerce and Business Networking International (BNI).

She has a B.S. in Mathematics from Auburn University and an MBA from the University of South Florida.

You can reach Linda by email at Linda@grassrootsmarketingsystems.com

Article Source:

http://EzineArticles.com/?expert=Linda_Griffin

See the original post here: How to Talk Business With Strangers

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Small Business SEO Series Part 1 – Keyword Research and Tracking System Setup

Monday, February 14th, 2011

The Small business SEO series is a three part series that identifies and briefly explains the key components of a successful small business SEO campaign. Part 1 in this series deals with keyword research and tracking systems. Parts 2 and 3 deal with on-page optimization of websites and off-page factors respectively.

In recent years, Small Business SEO, or Search Engine Optimization, has emerged as the most popular and powerful marketing option for small and medium sized businesses. The reason for this is obvious, SEO done competently and regularly can provide the highest return on investment of any other type of marketing available to the small businessperson. As the pace of technology increases more and more people are going to the internet and search engines for shopping and research. Other types of “traditional” small business advertising such as newspapers, yellow page advertising, newsletters, brochures, and magazine placements have seen a sharp decline in ROI and effectiveness in recent years. Small businesspeople have recognized this and are spending more and more of their marketing time and budget on SEO and other types of internet marketing. This article discusses in general terms the process involved in running an effective SEO campaign.

A succuessfull small business SEO campaign generally begins with keyword research. This step, through lack of knowledge of it’s importance, is sometimes not given a lot of attention by seo newbies. SEO Professionals know that spending some time research is absolutely mandatory and will pay-off in terms of better results and ROI. Keyword research is basically the process of identifying the keywords that it makes the most sense to target in the SEO campaign. The first step in keyword research is to identify all the keywords that could be used for a particular business. After this, an analysis should be made of the competition for this keyword as well as potential search traffic. The end result of this analysis is to identify the keywords that have good traffic and and low competition. In SEO terms these are called the “low hanging fruit” and will be the words that are targeted and which the rest of the SEO campaign is focused upon. There are a variety of tools and software programs for performing this research and analysis. The google adwords keyword tool is a free tool that can be very useful for identifying keywords and analyzing competition. People in the SEO community utilize a variety of paid software for keyword analysis.

The next step is to determine baseline traffic and rankings and to setup some type of way to track results and improvements in rankings and traffic from seo efforts. Most web hosting providers provide a free statistics program as part of their service. Google analytics is also a free program that can be used to measure and track traffic and web analytics. Either way, some type of analytics program should be put in place to measure and track traffic increases and measure the success of the SEO campaign. In addition search engine positioning can and should be tracked and monitored. There are some free tools available for this but the most effective tools are paid tools such as Rank Tracker which are used by SEO professionals.

After the initial keyword research is completed, the highest potential keywords chosen, and traffic and rankings measurement systems are in place then the then the next step of the next step of the SEO campaign can be begun. The next step in a typical SEO campaign, on page optimization, is discussed in the Part 2 of this series.

This article was written by Scott Hearne, a SEO Analyst with http://www.acmewebresults.com. Acme web results is an internet marketing company that specializes in Small Business SEO Service. Call us at (512)767-9319 or visit our about small business seo or marketing.

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Read the rest here: Small Business SEO Series Part 1 – Keyword Research and Tracking System Setup

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