Ballmer Disses Windows Mobile, Gadget Fantasy Land, 2 Billion iPhone Apps, AT&T vs. Google Voice – CrankyGeeks Episode 186
Wednesday, July 7th, 2010
By Scott Matthew Brown
The communication innovations we have around us today like the internet, financial newspapers, and special interest television channels focused on investing like CNBC are a high speed pipeline of nonsensical chatter. All these sources of information mean that there is no shortage of media people trying to answer our questions about the stock market and specific stocks. You have to remember that the news media are constantly competing to survive against other stuff you can watch. If they don’t always sound like they know exactly what is going on then you won’t watch their presentations. If you don’t tune into their show then their ratings go down. If their ratings go down they get fired and their show gets cancelled.
This means that financial journalists are in the business of finding great stories and sounding like authorities no matter what. The stock market is a great place for them to dig up news ‘scoops’ to feed to the public. They don’t really check their facts very well and sometimes not at all. This means that if some insider wants to feed you a line of bull manure then all they have to do is maintain good connections with financial journalists, sponsor an investment show, or outright buy an investing TV channel like Jack Welsh the CEO of GE did when he set up CNBC. What a great way for inside executives to control the flow of news information to the public then to actually own one of the only financial news channels…but not so great for you!
These journalists also kick up the fire by bringing in so-called ‘experts’ to talk about each side of some topic that real experts would not consider important. This just makes it all the more confusing for the public to understand what is important when buying or selling a stock. Shows on CNBC like ‘Closing Bell’, ‘Kudlow & Company’, and ‘Mad Money’ do nothing but confuse and misdirect the attention of most individual investors in the public. Even worse this means that the financial news media allows overpriced stocks to be recommended through analysts in the inside web that inside executives are dumping on the public because they are trying to get out. This actually happened at the top of the bull market in 1999. For a great historical description of what happened read Maggie Mahar’s book entitled “Bull.”
The famous Yale University Economist, Prof. Bob Shiller, Ph.D. is particularly harsh on the media in his book “Irrational Exuberance.” Dr. Shiller is one the economists that Alan Greenspan respects most and where he got the term “Irrational Exuberance.” He portrays the media as sound-bite-driven where superficial opinions are preferred over in-depth analyses. I agree whole heartedly with him and contend that it is also done just because the industry would rather have the retail investor confused and emotionally pliable to get you to buy and sell when they want with total disregard for your best interests!
People who had invested their life savings in the stock market were ripped off in the stock market because the financial news media and analysts were hyping up what a great buy stocks were at the very top of the market in 1999 and 2000. At the same time inside corporate executives were selling out everything they had. What is amazing is that our federal government in the form of the Security Exchange Commission never did a thing about it. There was never an blanket case taken or an outcry that almost all of the inside executives had somehow magically sold out of the market six months before the market crashed.
Here is the valuable tip I want you to consider in this issue of “The Wallet Doctor”: when you are a beginner investor it is important that you DO NOT WATCH THE FINANCIAL NEWS OR READ THE FINANCIAL NEWSPAPERS! Don’t let the stock market industry lead you around by the nose like livestock to the slaughter house. Don’t listen to what they want you to listen to. You should focus on learning what is important in the stock market and the mass media will only confuse you until you have educated yourself. Also, don’t forget that I show you how to focus on what is important to identify stocks that are low priced but unlikely to go lower because the insiders may be buying them up and I show you when to sell when the same insiders are likely dumping the same stocks on the public in my course “The Blue Collar Base Bonanza – What the insiders [definitely] don’t want you to know!” You can get more course information on the course website.
Recommended reading:
1. Mahar, M. Bull! A History of the Boom, 1929-1999 (New York, HarperBusiness , 2003)
2. Shiller, R., Irrational Exhuberance, (New York, Broadway Books, 2000)
I wish you the great abundance in your life you deserve because of what you are and don’t forget that happiness is found only in the precious present moment!
About the Author: Dr. Scott Brown, Ph.D., the Wallet Doctor, is a successful investor. Dr. Brown holds a Ph.D. in finance. The Wallet Doctor is sought after for investment advice and coaching. For more information visit Dr. Brown’s site at http://www.BonanzaBase.com or sign up for his investment tips at http://www.WalletDoctor.com
Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=5850&ca=Finances
Follow this link: Bad News – Why The Financial News Media Can Cost You Money!
A great way to become visible in your local business news is to release timely press releases. A press release is typically a written document that seeks to draw media attention to such things as a specific event, product launch, or company updates.
Your first press release (also known as a news release) should introduce your business locally (or to the world, depending on your product or service). Write a release as if you’re a reporter who’s doing an interview with a business owner.
A press release should not come off sounding like an advertisement. It should be more of a news-style story. This is what will make it appealing to the media.
If you’re unsure how to write a release you can easily find services that can do this for you. They can also submit it for you.
Another challenge for some is trying to come up with ideas for continuing press releases. Here are a few tips they may help you with this thought process:
-You can use it to educate readers (or listeners if an audio press release) about something new or unusual about a product, service or procedure in your local market. The more unique, the better your chances are of gaining wide distribution in your local business news.
-Relate your product or service to a time of celebration such as a holiday or famous birthday, etc. Local events taking place in your area are something you can become involved with.
-You can write it as a form of entertainment. If something humorous happens at your company or a customer has a funny story to share, this can make for interesting reading. You can even offer discounts or gift certificates to people who participate in your “fun” contests.
-Similar to educating is “informing”. A release, for example, can be used to provide readers with news updates about technology or new procedures within your industry. Readers are always interested in electronics, software, or items of self improvement.
-Tie it into volunteerism. You can get involved with business volunteering in many ways. Once you gain insight, experience and information about whatever charity you assist, you can write about it in an informing way.
Write about what you’ve learned concerning the disease or cause. Use the voices of others for more perspective.
-Give away stuff! Draw people to either your place of business or your website by giving away promotional items (shirts, hats, knick-knacks), e-books with great information, or actual products. Denny’s annual super bowl promotion gives away a free breakfast each year which draws huge media coverage.
You can build a deep customer list this way by asking for email addresses in return for the free stuff. This allows you to now follow up with email advertising and information campaigns, giving you additional exposure to your customers.
Using press releases to become more visible in your local business news serves at least two great purposes. You are not only taking advantage of free advertising, but also communicating with your customers.
View post: Press Releases Add Visibility In Your Local Business News
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See more here: Latest Business News: Get the Every Bit of the Business