Let’s say you have a great idea and you are thinking of business start up. What are some of the things you are going to need to do to make your idea reality? The first thing is to think through your business idea objectively and quantitatively.

Thinking objectively means to think in relation to facts, and not let your personal bias get in the way. This is important when you first come up with an idea because excitement can distort thoughts, making a bad idea seem good. Before going any further, the intention here is not to discourage creative thinking, or dispel one from chasing their dreams. Instead, we want to ensure that the ideas that have the greatest chance for success are acted upon, and poorer ideas are not pursued, thus saving personal time and energy.

I find that good thinking can be helped along by following a process, and consulting others. The idea of business start up is something that thousands of others have pursued; countless books and article have been written on the topic. There are a list of common questions which can be carefully thought of, and these will result in a more thoughtful business decision. Here are some of them:

What makes the idea unique in the marketplace?
Who are the existing competitors in the marketplace?
What is the target market for this product or service? If you, yourself, were in the market for the item, what would compel you to purchase it?
What if a competitor were to come along with the same idea, or your competitors were to copy your idea.What would your business do in that case?
What is your competitive advantage? Is it your product? Is it your marketing? Is it your contacts? Pricing? How can you maintain your advantage?
How large is your target market? Is this a currently existing market, or are you creating a new market. (for example, the iPhone targeted the Smartphone market, whereas the iPad created the tablet computer market).

These are some questions that you should be able to answer. Aside from this, it is a good idea to consult a colleague or respected friend for their opinion. Sometimes, their lack of excitement may be a humbling experience. But their response should also ground you, and you should aim to understand their honest opinion.

Another option is to ask your target customer directly. Keep in mind that what people say, and what they do, is different. This is the bane of customer focus groups around the world.

What you are doing in all of these steps is preparing for a business plan. The business plan is not only a document which talks about business strategy, but also contains numbers pertaining to financial projections, pricing, costs, market size, and so on. Numbers also ground us in reality.

There is a lot of advice regarding how to create a business plan. One thing to remember is that the business plan is not a magical document. Having a business plan does not guarantee success; conversely not having a business plan does not mean you are not qualified for business. In a similar vein, starting a business is a personal decision. People may say, “You are not qualified,” or “You don’t have what it takes,” or so on. There is no barrier to entry for starting a business. However, the reason why people emphasize characteristics like leadership, team work, etc…, and the reason why people make a big deal about business plans is that considering these qualifications is a sign of deliberate thought about what it takes to make it in business. Successful businesspeople are respected because success is elusive. No one has the single magic formula here. That is why tens of thousands of books have been written about business.

If you have created a well thought out business plan, or have deeply thought about your business, the rest of the process is more methodical. You need to have a formal business structure, and get appropriate permits and licenses from your locality. This is a matter of paperwork, albeit a lot of paperwork. The paperwork is necessary, and fortunately once it is out of the way, you only have to deal with various issues once in a year.

Business start up does require a few more steps. This includes choosing a name, finding a place to work, getting a phone number, and so on. These can be done on an as-needed basis. Your most important job will be strategy and marketing. Focus on these and take the rest as it comes.

Article Source:

http://EzineArticles.com/?expert=William_E_Wright

If you are launching a new startup business you have undoubtedly been advised to write a business plan. Most consultants and coaches will convince you to write a business plan before you even think about starting a business. Well we all know that Facebook has been the most successful startup in the world over the past 5 years, so it only makes sense to look at Facebook’s business plan. Wait… did Facebook have a business plan? I think it is clear that Mark Zuckerberg didn’t sit down and write a 50 page document, it probably looked more like this:

1. Be Cool – Facebook wanted to be cool. In fact, according to the movie “The Social Network” Mark Zuckerberg was afraid that advertisements early on in the life of Facebook might squash the cool factor and effectively kill their momentum as one of the world’s fastest growing companies. So for as long as possible Zuckerberg refused to include advertisements on the website in order to keep the cool factor that attracted millions of college and high school students during the early years.

2. Gain Eyeballs – Step number two in the Facebook strategy was simply to gain as many eyeballs for as long as possible. The team focused on building an infrastructure that kept users on the website for minutes even hours at a time. They made the website so addictive in a sly way that users don’t realize that they were playing right into the hands of Facebook. The more time you spend stalking your friends on Facebook the more opportunity for advertisers to catch your attention and get you to click on an ad. So be cool, and gain eyeballs.

3. Innovate – The last piece of the Facebook business plan is simply to innovate. Facebook changed the way that friends and family connected, but they became truly innovative when they changed the way that businesses connected with each other. Mark Zuckerberg has been known to tell his team to Fail Big. You have to fail big if you want to create innovation that can change the world.

That is the Facebook Business Plan in a nutshell. In 2011, many innovative web-based startups have the exact same strategy. If you are a web-based startup and you don’t have a written plan, do not despair, you might be able to simply borrow from Facebook. Good luck in your startup ventures!

Article Source:

http://EzineArticles.com/?expert=Adam_Hoeksema

The business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them.

This document highlights the key issues you should consider prior to compiling your own plan and will hopefully guide you logically through a proven framework.

The key word is ‘Strategy’, because you are creating a workable and achievable set of objectives in order to exceed your annual target.

Your Starting Point:

The key words are Who? What? Where? When? Which? Why? How?

For example:

Who – are you going to target?

What - do you want to sell them?

Where – are they located?

When – will you approach them?

Which – are the appropriate target personnel?

Why – would they want to meet with you?

How – will you reach them?

If you have conducted regular account reviews with your key accounts during the previous twelve months, you should be aware of any new opportunities that will surface during the next twelve months. You will also, when assessing what percentage of your annual target usually comes from existing accounts, need to review data over the last two or three years. (It is likely that you can apply Pareto i.e. 80% of your business will probably come from existing accounts and in fact 80% of your total revenue will come from just 20% of your customers/clients)

You will be left with a balance – i.e. “20% of my business next year will come from new opportunities” – therefore you can then begin to allocate your selling time accordingly.

Ideal Customer Profiling:

Pro-active business development demands that we create an ideal target at the front end – i.e. an Ideal Customer Profile. The essential characteristics you will need to consider are:

- Industrial Sector

- Geographical Location (Demographics)

- Size of organisations (Turnover, number of employees etc)

- Financial Trends

- Psychographics – i.e. Philosophical compatibility

Many strategic sales professionals merely profile their best existing clients and try to replicate them – there’s nothing wrong with doing this but we should always remember that we are seeking an IDEAL and we can always improve on what we already have.

‘New’ Opportunities From Within ‘Old’ Accounts:

Because it costs approximately ten times as much, to first locate and then sell to a new customer as it does an existing one (although these costs are rarely reflected in the cost of sales), it is essential that we fully develop our existing accounts working upwards, downwards and sideways, thus making the most of the (hopefully) excellent reputation we have developed already.

Most corporate accounts have several divisions, departments, sites, even country offices and you must satisfy yourself that you have exhausted every possible avenue. Don’t be afraid to ask the question “Who else should I be talking to in your organisation”?

Developing New Opportunities:

There are a number of ways in which we can target new opportunities e.g.

o Direct Mail

o Telephone Canvassing

o Researching Archived Files For Customers Who Used To Buy From Your Company

o Exhibitions

o Seminars

o User Groups

o E-Mail Campaigns

o Referrals

o Qualified Leads

o Advertising

Not all of these will be appropriate to your particular industry, but you should not be afraid to experiment – i.e. challenge the paradigm – and do not accept that just because a particular idea has not worked in the past that it will not do so in the future. (Remember when you were learning to walk – it didn’t work first time then!)

The important thing is to make an early decision in terms of what you are going to try and then build this (those) ideas into your master plan.

A Typical Business Development Plan:

You should plan out the whole year and review / revise quarterly.

o List your existing accounts and plan what activities / actions need to be completed in order to fully exhaust all opportunities. You may for instance, plan to cover more bases within the decision making unit or contact associated companies or offices. The Strategic Account Profile can be used as a prompt.

o Begin to target new accounts using business directories etc. and set targets per week / month / quarter i.e. I normally allow for eight hours per week as a minimum (Don’t forget to continually refer back to your Ideal Profile)

o Then build in what assistance you need from your marketing function – i.e. qualified leads, seminars, exhibition attendance etc.

o Finally share your plan with your manager and then commit to it.

You should also measure it against S.M.A.R.T.E.R. i.e. is it.

S.pecific

M.easurable

A.chievable

R.elevant

T.imed

E.xciting

R.ecorded

Linking With Your Commercial Plan:

I have suggested that your Business Development Strategy, would link with your Master Business Plan but logically you should also integrate it into your Commercial Kit(this is a document that outlines your monthly,quarterly and annual targets) – specifically the areas that deal with new business generation, account management and development, four tier account lists etc.

These three documents when combined should drive and guide you through the next twelve months and beyond.

Summary:

As I have said often enough “People do not fail because they planned to fail but rather because they failed to plan”

The man who knows where he wants to go is more likely to get there, he just has to decide how to get there. All plans are essentially maps and guides; the strategic element is the ‘How’.

Do be prepared to change course, flexibility is key, and don’t be afraid to experiment, look outside the square.

Copyright ? 2008 Jonathan Farrington. All rights reserved

Article Source:

http://EzineArticles.com/?expert=Jonathan_Farrington

It is common for newbies to become overwhelmed with all the information available online about internet marketing or more specifically niche marketing. That is a huge obstacle many people – new and old – will face. This can be a good and a bad thing simultaneously. It’s good because there is a ton of information available to you and it can really help your self-education. It’s bad because often the information you find may be dated or not really helpful for your situation. Niche marketing is a great opportunity for anyone who is wondering where to get started in e marketing. There are a few things you should be aware of though before you dive in. First of all, you need to treat this as a real business if you want to achieve success. That includes writing up your own business plan.

Writing a business plan is one of the most important steps you can take when it comes to building a business. In this plan, you should describe your costs, dreams, aspirations, and the actions you will be taking with your business.

Costs for your niche marketing business can vary depending on your budget. You can start with nothing but time or you can start by investing some money in your marketing efforts. Remember that time is more valuable than money and it is often better to invest a little money to save a lot of time.

As for dreams and aspirations, you need to have clear destinations in your mind at all times. This will motivate you and inspire you to do what you have to do. This will help you to start making money and it will lead you to success much faster. Having these dreams and aspirations also allows you to enjoy the whole process of building a business a little more.

Basically, with this business plan, you must outline where you are, where you want to be, and how you are going to get there. A good idea would be to learn from people who have done it before and model their actions. Once your business plan is complete, it is important for you to revise it once in a while as your situation changes and as you evolve. You should also go to your business plan occasionally just to make sure you are still on the right track.

Article Source:

http://EzineArticles.com/?expert=David_De

Are you starting your own business? Whether you are in a practicing profession or a home entrepreneur, one of the things that you would have to plan to do is to get your own visiting card.

If you go to any business meeting, you will notice that after exchanging pleasantries and shake hands, the next thing we do is to reach out to each of the participants in the meeting and give out business cards.

Giving out your Business Card is customary whenever you meet a new person associated with you in some way with your business. In a meeting, there is a method followed for exchanging business cards. You stand up straight from the chair; take out your business cards from the folder or case. Business cards are given one at a time to the persons opposite. You turn the visiting card opposite to yourself, meaning the card should face the receiver. Card is then held with both hands and presented to the opposite person with a slight bending or bowing of the body forward. In turn you wait for a while for him to present the card similarly. After you receive the card, you may thank the giver and go through the card and make a mental note of the name and designation.

You will find that giving out business cards is the cheapest way of marketing your business. In any symposiums or exhibitions, people are seen handing out visiting cards to all visitors who come to their stall freely. The more you distribute the more publicity you are getting. Any other mode of reaching out to people to market your company or product is relatively costlier than this method.

As a visiting card is your identity, it is important that you take care of getting yourself the right kind of business card. To get an idea of the design, visit the online websites which have hundreds of business card templates for you to choose from They even have templates designed specifically for professions like architects, restaurants, etc. Such designs help your customer connect with your business instantly. Your card design should include most importantly the name of your business organization, your name and your designation. Apart from these details you address, contact telephone and email with fax numbers are required to be given. In addition to all these information, your company logo can be inserted. Should you wish, you can have a picture as the backdrop to the card or simply have a shade to differentiate instead of a plain background.

Printing is easy. You can design the template online and place an order on the internet for offset printing. The kind of board will depend upon the usage. If you plan to use the cards as a marketing tool and give away at any event, you can opt for plastic/PVC boards, which are cheaper. For normal business use, you may opt for a good quality paper board.

Article Source:

http://EzineArticles.com/?expert=John_S_Riley

Most small business owners fail when it comes to their small business marketing plans. They’ve got excellent technical skills in their line of work, but that just doesn’t translate to having effective marketing skills.

As a result, profitability of many small businesses has been declining over the years. Ever increasing competition is making it more challenging in many ways. For those businesses that aren’t losing money, most are not producing the profit they could be if they knew how to market themselves properly.

These business owners usually just copy what they see other businesses doing, or they follow the advice of some media sales person. The problem is they copy the wrong types of businesses, and the media sales people typically only know as much about effective marketing as the business owner does.

Without the right kind of marketing system in place, the success of any business is by pure chance. To help remedy this situation, below are seven things a small business can do to increase profits while spending less on marketing.

1. Use the power of free stuff

Everyone likes getting free stuff and you can use that to your advantage. If your business lends itself to giving away free samples of your product, do that. It helps get people hooked on it. Business profits have boomed on this marketing model.

As Chris Anderson author of the book titled, “Free: The Future of a Radical Price” says, “You can make make money giving things away.”? In his book he talks about how businesses are giving away products and services they used to charge for, and in return, a percentage of their customers are buying something else. As a result, they are making more money than ever.

When you give something away, you often activate a universal law called the “Law of Reciprocity.” It says that when people get something free, they feel obligated to do something for you. Obviously it doesn’t work every time, but it does work enough of the time.

But there is another way to give away free stuff that can greatly benefit your business. When you do it right you get something very valuable in return: customer contact info…which leads us to the next tip.

2. Start capturing customer contact info and use it

One of the biggest mistakes small business owners make is not tapping their current customer base. They let customers visit their business (online or offline) all day long without ever trying to capture their contact info so they can continue to market products or services to them.

You likely know how expensive it can be to get a new customer. But you can market to your current customers for little or no cost. Capturing and using customer contact info can mean the difference between a profitable business and one that barely gets by.

Your business has more customer value in it than a customer can possibly digest in a short visit so if you aren’t continually marketing to your customers, you are throwing money away!

You can make customer contact capture easier simply by using the power of free from tip number one. Simply start a monthly drawing to give away something free and print some registration slips visitors can fill out. Also have people register online on your website.

Tell customers they only have to register once for all drawings and you will contact them monthly via email to let them know who won. Of course you will always include an offer for a product or service!

What do you give away? Anything with a perceived value makes a great free item. Free items do not have to be expensive. Buy something on sale at WalMart or at eBay and offer it. You can also offer free informational reports that help people solve their problems. People are always looking for ways to solve problems they are having.

Of course, once you capture this information you have to do something with it. If you’re too busy to take on any more work, then the next tip will help you out.

3. Use automated tools to keep in touch with customers

Once you have a customer list, I recommend you send a minimum of 25 “messages” a year to it. A message could be an email, direct mail piece, fax, or phone call.

If you don’t use an automated tool to do the work for you, you’ll likely be too busy to get the job done. When you automate, your messages go out regardless of how busy you get (the more messages that go out, the busier you’ll get).

One tool you can use is an email autoresponder, which is a web-based system that sends out emails when someone signs up. It sends out emails at intervals you set up. You can also set it up to send an email on a specific day, such as a holiday.

The great thing about an autoresponder tool is that you enter your messages in the autoresponder one time, then it automatically sends emails to your list. You can also broadcast messages any time you want.

Using this tool, keeping in touch with your customers is easy and it will help keep the competition from creeping in and stealing your customers because they’ve forgotten about you and the services you provide.

4. Stop marketing like you’re a big business.

Marketing a small business like it’s a big business is something almost every small business owner does. They just copy the marketing they see being done at large companies with big brands. This kind of marketing is called “brand identity,” “brand building,” or “image” marketing.

This is a HUGE waste of advertising money for a small business. You simply don’t have the resources you need to support a successful branding campaign.

Brand advertising typically has no “call to action,” (they don’t ask you to do anything). They just give you features of the product or service, or they entertain you without asking you to do anything.

Brand advertising is usually benefit free. The viewer has to determine if there is a benefit to them. It may contain a list of features and the user will have to assign their own benefit to each feature. It is usually focused on the product or provider of the product instead if the customer.

A successful marketing campaign for a small business is created around direct response marketing techniques.

5. Use old fashioned direct response techniques in new ways

The kind of marketing plan that works for a small business is direct response marketing. It doesn’t require a huge marketing budget to use effectively. It can be used for all types of products and services.

And the good news is that you don’t even have to hire an advertising agency to do it since it doesn’t require creativity. All you have to do is learn the basic structure of direct response marketing and you can easily increase the sales your business makes.

Direct response sales copy always asks the reader or viewer to take some sort of action i.e. “Call in the next 5 minutes, and we’ll include a free set of Ginzu steak knives!”.

It may ask for the sale directly if a full “sales presentation” was done (one-step advertising), or it may ask them to request more information (two-step advertising). It will at a minimum, ask the reader to take some form of “traceable” action so you know if it is working or not.

There should always be a headline for written advertisements! Never put your company logo at the top of a direct response advertisement. That’s brand advertising.

Whenever you create an advertisement in any form always look at them from the customer point of view. Look it and ask “Who gives a crap?” about everything in it. Do you think the customer cares about your logo. No! They care about what you can do for them. Put in benefits and not features. Let the customer know what’s in it for them. A successful direct response ad for a small business includes several things:

An offer to buy something
Sufficient information for the consumer to make a decision to act now (or directions on how to get more info)
An explicit “call to action” sooner rather than later
A clear way to respond such as a telephone number or web page
A means of tracking the response.

Direct response advertising is not just used for mail campaigns. You use it in all forms of media: print, web, mail, and broadcast. Take a look at all the advertising you are currently doing no matter where it is and start making the change now.

6. Use the Internet to advertise for free

Even though websites as we know them have existed since around the early 90s, only 49%* of small businesses currently have a website *9/08, Barlow Research. It’s surprising how many businesses do not understand how powerful this marketing tool is. If you don’t have a website, get one because there is no better source of free advertising!

The Internet has hundreds of “Web 2.0″ websites where you post “content” for free. The content can be text, videos, or audios you create and it can lead people to your business. Plus, it helps establish you as an expert in your field.

EzineArticles.com is one such place you can post content. There was no charge to post this article. All I had to do is write it, post it, and then you found it.

You can put links in the “author resource” section, to drive traffic to a page on your website. The articles you post in EzineArticles can rank extremely well in Google search results with a little help from you.

You also want to get your business listed in places like Google Local if you do local business. Once again this is absolutely free.

Once you learn how to do use the Internet for promotion you’ll have a head start on the future of advertising and you get customers for free!

7. Outsource routine marketing tasks so you can work on the growing your business

One of the biggest problems small business owners have is that they get so consumed by working IN their business, they don’t have time to work ON their business. So no growth can occur.

When it comes to marketing yourself on the Internet, there are ways to use “virtual assistants” to do most of the work for you. A virtual assistant is someone you hire on a full or part-time basis who does the work for you.

But a virtual assistant is not a direct employee so you don’t provide benefits or have the normal hassles of an employee. They are usually located somewhere in the world that has low-cost wages so they are very affordable. That’s the beauty of the Internet and the communication it provides.

Virtual assistants aren’t just confined to small business marketing plan tasks though. They can do almost anything for you: reservations, schedule appointments, answer phones, customer service, send flowers, buy a present for your spouse, find someone to fix your car, website development, accounting, software development, writing, graphics, or anything you need.

There are lots of resources on the Internet that can help you find a virtual assistant.

Create Your Small Business Marketing Plan Now!

Use these seven marketing tips to start building your small business marketing plan right now. If you procrastinate, your busy life will get in the way of business growth. Even if you only take a little of the advice you’ve been given, you’ll find it can have a big impact on the profitability of your business.

Article Source:

http://EzineArticles.com/?expert=Tim_Bruxvoort

During economy downturn, many people have been retrenched and some still maintain their jobs but with salary cut. It is indeed depressed and stressful to face such situations. In my personal opinion, no matter how bad the economy is, there are still opportunities for us to generate good income. Starting a new business on your own will be a wise choice.

Can you really leave the job market successfully in a difficult economic climate?

Yes, you can say goodbye to your employers if you follow the right steps.

Step 1: Do the research

Doing research is the very first step you need to take before you start a new business. You are required to spend some time to talk to the potential customers, industry players and everyone you know to ask for ideas, opinions and feedback. From these people’s responses, you are able to know whether there is an interest in the market for the product or service you intend to provide.

Step 2: Know your product or service

After you have done the research, you need to analyze the data carefully and fine-tune your product or service based on the market needs. I am sure there are many things you can do to improve your product or service. Try to think about ideas on how to make your product or service unique and different from others.

Step 3: Market your product or service

To start a new business, it is not necessary for you to have big capital. Ignore those big marketing campaigns but focus on inexpensive marketing channels. Sign up as many social networking sites as possible to market your product or service. At the same time, create a blog to showcase what you want to sell.

Step 4: Make your business plan

When you are travelling, you need a road map in order for you to reach the destinations. A business plan is as important as a road map that leads you to great success. You are advised to work out an overall plan which covers marketing, operation, finance and management.

Step 5: Get yourself a mentor

Sometimes, we have no idea what to do next. In order to have clearer direction, it would be good if you can get yourself a reliable mentor. A good mentor will provide you realistic advice and guidance. You will be able to get rid of your fear when someone is accompanying you.

Last but not the least; you need to bear in mind that creating a new business on your own doesn’t guarantee huge income at the initial stage. The journey towards entrepreneurship is not always smooth and easy. There are many factors you need to consider, ranging from operational to marketing issues. However, if you plan carefully and make proper preparation, you will be able to see good results faster.

Article Source:

http://EzineArticles.com/?expert=Jeslyn_Jessy

Consistency of change brings to the fore what is essential in a business enterprise for its healthy existence. A new business model brings forth the question of what is essential to that particular model. But, how does one know the essentials of a new business model? The answer is found by reverting back to the bottom line rule.

And the rule is that a business enterprise must engage in profitable exercises to sustain itself. Now a days when new approaches are thought of in the myriads of technology trade and industry trends, competitions, markets, economies and political scenarios, some things some times go a miss. For example the profits. This is evident mostly in those areas where the entry level is minimal and sky is the limit so to speak.

A few things to keep in mind firmly while coming up with new business model plans, are quite basic yet they need to be stressed as they are in a different shape for an innovative business. Those important few things also could be quite different for each case. The important thing is to identify them well in advance, recognize them for what they are and build the innovative plans as creatively as one desires as long as those “few things in the mind” are still holding true.

Now what are these “few things in the mind”? these few things in the mind are simply the things which connect back to the bottom line rule. For example, a new catering service has come up with a great innovative business plan for themselves where a diner gets to choose the menu and dine for free but at a place where the caterer wants anywhere in the vicinity of customers choice. Great, the customer gets to dine free, whoa! Now who will deny such an opportunity?

Now what are the essential things? Where should the caterer start? How does the new business model caterer identify the essentials of his enterprise? what “few things in the mind” are to be kept firmly in his mind?

For simplicity sake we keep the list of essentials and “few things in the mind”, short, so as to understand the point at hand. Among the general essentials are great service, memorable experience, and fantastic food. But for this particular business model another set of essentials are necessary. Like having a clout to be presenting their dinner at interesting places night after night and that too free to the customer. Like having great customers among venue owners who love it that the caterer brings people who look happy and satisfied and then spend more than the dinner on other items at the venue. Or return to the venue later as customers. It is essential for this innovative business model to have pro location scouts. But wait, how does the caterer identify these. He does by the old adage, follow the cash.

What are the “few things in the mind” for the caterer to keep firm? The caterer has to be paid happily by the venue owners and the free diners have to be the right target clients for this to work. So in short he has to keep in mind firmly that he is a catalyst for both his free diners and the paying venue owners. surely he is not a caterer but a catalyst caterer.

How does this connect back to the bottom line worries? it connects in two places diner and venue owner. As long as he is able to bring the right target audience to the venue and as long as he can open new or interesting vistas for diners with his magic potion of food experience and service to convert them to paying diners as well, the caterer might have a shot at his new business model in the competitive innovative business environment.

If there is a new innovative business model to be considered, its new bottom line worries need to be recognized and supported by its essentials for the venture to succeed.

Article Source:

http://EzineArticles.com/?expert=Naeem_Sogay

There is a new way for benevolent fund-raising circulating around the country. Some call it “doing well while doing good.” This creative business philanthropic paradigm can have a two-edged benefit to it, if done with the right kind of company. Edge one: providing a manufactured product, such as a meal pack for feeding the starving. Edge two: utilizing an income generating business system that works with the purchasing and sending of such product.

So, you need a company that pays commissions, probably in the network marketing realm. The company has to have certain aspects to their business system, organization, and compensation plan that will benefit philanthropic efforts. First, the company must pay commissions on a product that is dedicated to charitable work, like providing food or something else that benefits the poor, starving, and needy. That way, buying and sending the product to the needy is a charitable act in itself. Second, this company must have a residual income plan for ongoing ordering and commissions. This aspect benefits the charity or charitable giver that becomes involved with the product and company. Thirdly, they must have a multilevel compensation structure. In order for the charitable giver or charity to grow a perpetual income for their cause, they must be able to build a multilevel structure that generates a consistent and growing monthly income.

The dual benefit is that the charitable product itself can be purchased and provided for those in need, and the income from building a charitable purchasing network will benefit the enrolled charity or giver. Again, the two edged benefits need to be: (1) a product that meets needs; (2) an income generating system.

Get Involved, Joe H.

Article Source:

http://EzineArticles.com/?expert=Joe_H.