There are six price adjustment strategies that are resorted to by a company with a view to account for changing situations in terms of customer behavior. They are discount and allowance pricing, segmented pricing, psychological pricing, promotional pricing, geographical pricing and international pricing.

A company employs the discount and allowance form of price adjustment strategy to reduce prices in order to reward the responses of the customers that did make prompt payments or bring about product-promotions. Segmented pricing lies in the adjustment of prices to suit customer differences.

Sometimes a company would get into another kind of price adjustment strategy called the psychological pricing strategy by which prices are adjusted to bring about a great psychological effect in the minds of the customers. Promotional pricing is another strategy employed by a company and it lies in bringing about an enhancement in sales for a short period by temporarily reducing prices.

A company does well to implement geographical pricing as one of their price adjustment strategies. It is about adjusting prices with a view to make them suit the geographical location of the customers. International pricing lies in adjusting prices for international markets. It determines the prices to be adjusted in different countries where the product is marketed by a company. In the case of international pricing a product has to be marketed internationally by a company.