Posts Tagged ‘put’

Home Business Models

Tuesday, February 1st, 2011

Who should I listen to when I am starting my home business? The best voice is your gut instinct. The gut instinct has been extensively analyzed but the results have not been satisfactory. Instead we have egotistical so called business men that attempt to justify their arrogance using gut instinct. In some ways this is a concept that has not place in modern business. It relies on fallible emotions and unquantifiable influences. That can be very worrying if the business decision is going to involve the movement of billions of dollars. That is why it is never advisable to listen to business models that are constructed by someone else.

Mr. Donald Trump can be very irritating. He has recently indicated that he could run for the office of President in the USA. Of course all that would do is to ensure that Sarah Palin or any Republican candidate loses. However the substantive point is that he has gut instinct. He knows that there is an opportunity to make money and will take it. A few months back there was a controversy with that failed beauty queen called Carrie Prejean. Apparently she expressed some homophobic sentiments. The political left came back at her and Mr. Trump valiantly defended her.

The cynics might argue that this is a ploy to keep conservatives on the Trump Empire. People with conservative leanings can sway the market if they put their money where their mouths are. Mr. Trump is an expert at self publicity and the ability to read the market. However not many people can get away with the things that he can get away with. If you decided to behave like him with your home business, then you will be called all the names under the sun. You will also probably go bankrupt.

Looking at that example it is quite clear that gut instinct is innate. You either have it or you don’t. That is why Mr. Trump was able to rebuild an empire from scratch. The business models that work for Bill Gates might never work for your business. You cannot afford to be experimental when you have poured your life savings into a business. That means that you will replace gut instinct with simple business models that do not open up unmitigated risks for you. Gut instinct is good to read about in business schools but is not really appropriate for your home business.

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Choosing a Name For Your New Business

Thursday, September 2nd, 2010

Congratulations! After years of dreaming about being your own boss and signing your own paycheck, you’ve finally decided to take the plunge and start your own business. In this day and age, who can blame you?

It’s a safe bet you’re feeling pretty excited about all the new opportunities that lie ahead and you probably have a wealth of ideas to put to use. That’s good, too, because you’ll soon be facing a seemingly never-ending list of things that need to get done. All of them are important, of course, but there’s one task in particular that you should put at the top of your list: a name.

What’s in a Name?

Believe it or not, but your business name is one of the most important decisions you’ll make in these first few months. What you ultimately decide to call your new business is going to affect the way your customers perceive you — whether you’re fun-n-funky or Seriously Serious. It’s important to choose a name that conveys the “feel” of your product or service and the “texture,” if you will, of your brand identity.

If you already have a name in mind, that’s great. If you don’t, though, don’t worry; it may actually save you some time. Think about it: your business is going to need a website. That website will need a domain name. And, ideally, that domain name should be the same as your business name.

Let’s say, for example, you’ve decided to call your new business “Super Deluxe Widget Store.” You get business cards printed up, you pay for a listing in the yellow pages and then you get to work on your website. But when you go through the domain registration process, you find out that superdeluxewidgetstore-dot-com has already been taken.

I don’t need to tell you how that’s going to feel.

Avoid an Identity Crisis

So how can you avoid such a disaster? Easy: when you’re deciding on a name for your business, confirm its availability as a domain name first. You might discover that your first choice is available, which is great, but it’s more likely that your initial choices have already been claimed. It can be a little depressing, especially when you’re just starting out. But it’s not the end of the world.

To overcome the frustration, grab a pen and a sheet of paper and start writing down every single possible name you can think of for your business. You’ll be tempted to leave the “bad” ideas off your list, but write those down as well. So-called “bad” ideas often have a way of triggering a break-through. Just keep writing until you have at least 25 or so possible names. And, yes, variations count. “Super Duper Books” and “Super Duper Book Store” are two distinct ideas.

Now, when you have that done, take a break. Put your list somewhere out of sight for a day or two. Focus your mind on other endeavors and when your list has had time to simmer, go back and re-read it. Highlight or underline the names you like. Jot down any other ideas that come to you. Have fun with it!

Then, when you’re ready, visit your favorite domain registration service and start testing your list of business names. If one you like is available, get it registered. If you don’t, you could come back a day or two later only to find that competitor has nabbed it.

On the other hand, if you’re not thrilled with any of the names that are available, don’t settle. This is your business, after all. Just go back to step one and start over. Make a new list. Choose some new names. Try a new search. Repeat as necessary.

Call in the Reserves

It can be a lot of work. It’s worth it, but if it sounds like too much to deal with or you just can’t seem to come up with any names that really strike your fancy, consider hiring a professional copywriter to help you out. That’s what copywriters are for, after all: to put the right words together.

No matter how it gets done, though, whether by way of sheer will or professional copywriting help, make sure you give top priority to choosing a business name that you can register as a domain. In the long run, you’ll be glad you did. A clear, consistent business identity builds credibility and significantly enhances your market impact. And, besides, would a business of any other name operate the same?

Advertising a New Business – What to Focus On

Thursday, August 5th, 2010

The first step, in my view, if I was starting business today would be starting out by just focusing all my attention on getting better marketing. So, I’d be spending most of my time on marketing. If you’re in business you should spend 50 percent of your time on advertising and promotion, particularly if you’re in a product focused business. If you’re in a service focused business and you get really busy, obviously you need to cut that down, which is one of the disadvantages of a service based business.

Let’s imagine you’re a mechanic. So you start your mechanics business. What’s the number one thing you need in order to succeed? Well, you need money. How do you get money? You need new customers. So what I would be doing is focusing on testing – 3, 6, 9, 12 different marketing campaigns as quickly as possible. And you may want to get some campaigns going and you want some templates for joint ventures and internet marketing and getting the lead generation process happening both online and offline.

But the key is to focus a minimum of 50 percent of your time on your advertising and promotion and develop relationships with your clients to get them coming in.

So let’s say you send out a flyer. You spend a thousand bucks on this flyer and get $500 dollars back. I’ll put that one aside. You try something else. You spend a thousand dollars. Well you get $800 dollars back, okay I’ll put that aside. You try something else. You spend a thousand dollars. You get $3,000 dollars back. Now there’s no reason why you can’t replicate that over and over and over again so that for every thousand dollars that you’re investing you’re getting $3,000 dollars back and maybe you can do that every week.

So if you send out 5,000 flyers in your local area there’s no reason why you can’t send out 5,000 flyers next week and 5,000 flyers the next week and 5,000 flyers the next week and all of a sudden you’ve got yourself a business. What some people do is they’ll focus too much on systems and procedures getting things right in their database. This is important, but without customers nothing else matters. So the important thing is to get the customers and then get all those systems set up. That’s what I would be doing if I was setting up a new business.

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Residual Income Business Opportunity – A New Business For the Whole Family!

Thursday, August 5th, 2010

One of the best businesses to get started with on the Internet is going to be a residual income business opportunity. The reason this is a great business to get started with is because is a new business for the whole family to enjoy and work together to make some income. The lessons that your children will learn from being part of the business are going to be very valuable and will change their mindsets forever.

It is very simple to get started because all you have to do is dedicate time to going on the Internet and have your whole family learn about the business and how it works. It is very simple to understand because when it comes to being successful in this kind of business all you have to do is choose a company, learn how to promote it and then promote it on a consistent basis.

There are going to be many different companies that you can choose from but the one thing that you have to make sure you do is find the ones that are affordable and legit. The reason I suggest for you to do this is because an affordable company is going to appeal to other people to get started and this is going to help you increase your results and your income. On the other hand a legit company is going to be around for a very long time and is not just going to disappear the next day.

Just like there are many companies out there to choose from there are also many promotional methods that you can use but again you have to make sure that you find something that is effective and that brings you results. Once you are able to find an effective way to promote your business then you simply have to do it on a consistent basis.

The great thing about it is that you can divide the work between each member of your family and have each person doing it then eventually you will see the results of everyone’s efforts put together.

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Willox Perez is a 22 year old Internet entrepreneur who is revolutionizing the way most people make money today. He teaches simple techniques that anyone can use to put extra cash in their pockets from their homes.

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4 Ways to Advertise Your New Business

Thursday, August 5th, 2010

Advertising your business is a must. When you are in direct sales this is the only way people will know you are in business. Advertising is the only way people will visit your site, purchase your products, and join your business.

Advertising doesn’t have to be difficult or even a challenge. Advertising online is completely different than offline. There are many different ways online to advertise.

You need to remember that you need to put your business or products in front of people 5-7 times before they will look at what you have to offer. Whatever you choose, you need to stick with it for a month or more.

Here are some ways you can advertise your business for free or low cost.

• Banners and buttons

A banner is 468×60 and a button is 125×125. Prices vary from site to site. It usually depends on the amount of traffic the site receives. You will want to put your banner or button on sites that your niche market visits regularly. If you sell candles, you wouldn’t want to advertise your business on a site that sells books to men. You can do a Yahoo search for sites that offer advertising.

• Link exchanges

Link exchanges work great for websites. They drive traffic to the site and they help with page rank. You will want to contact web sites that attract your niche market. Contact the website owner and ask if they would like to exchange links. This means you put their link on your site and they put your link on their site. If it’s possible, you should add 2 – 3 links a month.

• Message boards

Message boards are found all over the internet. You can do a search for message boards that are in your niche or message boards in general. You join the board and then post away. This is a form of networking. You can answer questions, post questions, post quality information, and post ads. Make sure you follow the board rules.

• Google groups

Google groups are a great way to be around your niche market, learn, and meet other people. This is another way to market. Google groups are wonderful because you go to one place to do a search and you can find hundreds of groups to be a part of. You can also create your own group and invite your target market to join.

These four ideas are easy to follow and they can be easily done together. Most banner and button ads run for one month at a time. Once you get that up, you don’t have to worry about it again until it’s time to renew.

That will give you time to go and look for sites that will exchange links with you. Once you get these done, you don’t have to worry about them anymore.

Once you get the banner or button ads up and the link exchanges done you will have the rest of the time to spend networking on message boards and Google groups.

This is a process you can follow each month. You need to network for two hours a day for at least five days a week. When you follow these steps you will build trust and begin to increase your traffic and sales.

Corrie Petersen runs a successful Virtual Assistant business. She enjoys helping others reach their goals and dreams. Check out her website at http://www.virtualfreedom4you.com.

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