It is important to keep a good stream of customers and clients. It is very easy to get complacent when you have enough clients – but if one of those clients disappeared would your business feel the effect? Or worse would it crumble?? Working with a New Business Agency can help you win clients and grow your business. There is no denying that new business / lead generation can be time consuming, hard work and expensive but overall it can be worthwhile and cost effective.

Many Creative and Marketing Agencies work with New Business Agencies; it is an effective way to get your work in front of companies you want to work with. I wrote this article after to speaking to the Directors of Creative Agencies and other Business Development Managers. This article is for small Creative and Marketing Agencies new to new business and looking to work with a New Business Agency for the first time.

I think it fair to say in the world of new business you do get what you pay for. You can get a telesales person to call thousands of companies and pay a minimal fee, or you can choose an agency that approach new business intelligently. The second will be costly but can you afford not to?

New Business Agencies specialise in finding you clients in order to grow your business. Although agencies work in different ways, the long and short of it is that, they will phone companies on your behalf with the view of setting up a meeting between you and the potential client. Sounds simple enough, but the new business process is more than simply cold calling.

Before you jump in at the deep end there are a few factors to bear in mind when choosing a New Business Agency. They are all different and will all have diverse ideas about the way new business should be conducted. Here are a few questions to ask your new business agency before you work with them?

Question 1 -Results or Numbers?

If a New Business Agency promises to target 500 companies a week and guarantees you five meetings, be aware. This can be a potential time waster for some agencies. If a New Business Manager is pressured to get you in front of x amount of clients, they will. Whether the meeting is worthwhile or not, is not their problem they just have to reach their targets.

If the person handling your new business account is a really good sales person with a hard sales technique they may be able to force a potential client to have a meeting with you whether they have work, or you are suitable. These are good sales people, but they may not be producing qualified leads.

For example, if you are a design agency who specialises in content managed websites for small businesses, you do not want to end up at a meeting to rebrand Kellogs. Yes, this would be a fantastic opportunity, but in competition with top branding agencies do you stand a chance? If you only work for big brands similarly you may not want to show up to a meeting to discuss a

By Michael Brian

Every business whether big or small, suffers from financial crisis. This inappropriate flow of income hampers the working of the business. The common example can be illustrated through the seasonal product. Like, if a business is dealing in the seasonal product, the flow of income will appropriate in the seasonal month but, what about the months in which there is no dealing of such products. So, in order to cope up with such situations and for the smooth working of business, most of the time the businesses need finances. These short term finances are available in the market in the form of short term business loan.

Short term business loan are taken for short period. And their repayment period varies from 90 days to 3 years. Short term business loan are considered as the best way to raise the short term capital for business. They are appropriate for both new and existing business. The amount which a person borrows basically depends on the needs of an individual business. Lender also prefer to grant short term loans as the risk involved in them is much lower than the long term loans.

Generally seen, before granting the short term loan, the lender thoroughly checks the credit status and flow of income of the borrower. And if the person has sufficient asset and provides collateral against an amount, it helps the borrower in getting the loan approved faster. In such short term business loan, the lender expects that as soon as there is proper flow of funds, the borrower should repay the loan.

Short terms loans carry high interest rate, but they are fixed and they do not fluctuate due to the changes in the market forces. But providing collateral helps to lower the rate of interest and also provides favorable terms and conditions.

If we think practically, most the person engaged in business doesn’t have perfect credit score. But, they are not required to think about this fact. They can still avail the short term business loan to overcome their business financial crisis. For this purpose the person has to make research with regards to the lender providing such bad credit loans.

Finally, before the person decides to avail loan, he must ask himself certain question. which will help him to determine his needs.