Starting a new business is a scary and sometimes overwhelming adventure. The success level of your business is yet unknown. It’s important to create excitement about your new business. To launch a new business without creating a buzz with article marketing would be a big mistake. One of the best ways to promote your new business site is with article distribution.

The Difficulties of Promoting a New Business
I know firsthand how difficult it is to promote a new business. I had a lot to learn when I first started out on the Internet. I launched my website and created content for it regularly. Back then, I thought traffic would just start flowing in and my sales would go through the roof.

Sales for my new business did pick up a bit in the beginning and then it leveled off. No one likes to see their business on a plateau for a long period of time. It took a lot of research before I found out about the power of article distribution. My sales took off again once I started using article distribution to promote my new business.

The Power of Article Marketing and Article Distribution
You don’t have to go it alone when it comes to promoting your new business. One of the first tactics that I tried to promote my business was exchanging links with other individuals like me. Now I know that you can take this a step further and use article marketing to promote your site links.

Article distribution sites are available to give people content for their websites. It really is a win-win situation. Publishers get the content they need and writers get to promote their site by including qualified links in the author box at the bottom of each article they submit.

The reason this is such a powerful strategy for promoting your new business is that there is a potential for thousands of publishers to pick up your article and post them on their own sites. This technique places a link to your website on each of these remote sites. Readers who click on your link are already interested in your topic and are looking for more information. It’s the closest thing you will find to a guaranteed draw for targeted traffic to your website.

The other reason to promote your new business with article distribution is because of all the back links you’ll get. The back links these remote sites provide for you look good as far as search engines are concerned. One of the ways that search engines use to rate your site is to gauge how many qualified back links you have. You gain a higher page ranking with search engines due to this high level of back links.

Article Distribution for Your New Business
Learn how to submit articles for article distribution and you’ll get the maximum exposure for your new business. You won’t be alone on the web if you use article marketing to help promote your site. All you have to do is write an informative article that meets the standards of the article distribution service, submit it and let the distribution service take care of the rest. Regularly submit new articles and watch your new business grow.

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By Allison Brown

News aggregators have it better today than ever. If you need the information, you hit the Internet and get it. You need no library pass or expensive news service subscription. Features exist, like netvibes.com that organizes RSS feeds or MyYahoo’s personalization applications to retrieve information the way the end user wants it. Such services make the job of an online editor or link aggregator an easy one. Google’s News Search is one phenomenal resource that doesn’t seem to gather the praise it deserves.

Google News starts with a 30-day base from over 4500 news sources. That’s a lot of current affairs to choose from, but an aggregator using Google News can alter that list of 4500 periodicals by adding or deleting sources. There is an option, too, to extend the past 30 days longer by dipping into Google archive feature. On a side note, an aggregator is the editor for your website or portal. A famous example would be Drudge of the DrudgeReport. His value is simply to glean through news sources and select what he thinks is news – and few people in the media have as much sway as him. So, it can pay to aggregate well.

Central to the Google News feature is, not surprisingly, the search process through entered keywords. Simply put, this provides amazing results. The aggregator of, say, a sports website need not worry for lack of interesting stories when using Google News. Type in a simple sport and/or angle and voila! Information aplenty to link, rewrite (with sources) or build for story inclusion. I randomly searched “NFL” + “penalty” (a nice cross-section) and was returned with a trove of interesting stories that would be fitting for a sports editor or link aggregator to select from.

Now, my mind was blank before the search, but in conducting the search and scanning the results I noticed one headline that called for a reinstatement of a disgraced running back, Ricky Williams, into the NFL. Williams, a high profile talent, has been banned for drug abuse. And just like that my interest was piqued by a headline (acting as an online sports page aggregator, remember) and when I clicked it, I read a persuasive opinion piece penned by one Dave Meyers of the La Crosse Tribune. Now, on my site I might link the story (http://www.lacrossetribune.com/articles/2007/04/10/sports/00lead.txt), thus amplifying the impact of the article and justifying, in theory, the co-operation of the La Crosse Tribune and Google. Google News allows more people to read Mr. Meyers’ product and helps my (theoretical) website build content. This is total Internet utility and a great example of a win-win for all involved.

Google News lets the user change the look of the results page and also allows the user to share customized selections with others by allowing signed-in users to create a unique URL that can be copied and sent to others. This could be very handy when collaborating in projects with off-site partners. Who doesn’t wish everything was this easy?

About the Author: http://ConnectThru.com

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=154247&ca=Internet

The rest is here: Opinion Piece: The News About Google News Search

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