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Bulova 1875 – A Brand New Business

Thursday, August 26th, 2010

An immigrant, Joseph Bulova, came to New York and opened a jewelry store. It is said that Bulova “forged an enduring legacy of creativity and excellence, becoming an industry leader”, (Bulova Corp,) Mr. Bulova possessed a blend of old-world craftsmanship and new-world innovation. He was relentless in his quest for products that pleased the people and gave him, as well, a sense of pride.

Bulova is one of the few companies in the world to experiment with new products. They are also one of the few to use untried technologies. They are credited with not being afraid to use imaginative marketing technologies. And all this started with his first business in 1875. He actually started a marketing revolution with his first national radio spots in 1926. This commercial reminded all listeners that “At the tone it’s 8 P.M. B U L O V A. Bulova watch time”. Fifteen years later he produced the first television commercial which proclaimed that “America runs on Bulova time”. This was heard at the beginning of the Brooklyn Dodgers-Philadelphia Phillies game on July 1, 1941.

In 1916, they started making desk clocks and fine pocket watches. These items sold abundantly. They made them affordable to the masses. Until this time, only those with means could have a wrist watch and/or a pocket watch. Because of the great convenience of the wristwatch, Bulova began producing them as their primary product. Bulova concentrated on wristwatches and by the mid 1920′s the company became the world leader in wrist watch sales.

After more than 130 years, Mr. Bulova’s reputation continues in a legacy of products that addresses the changing needs of a broad spectrum of consumers all around the globe. Bulova remains committed to upholding a legacy of excellence for years to come. It is still one of the world’s most recognized brands and has an international reputation for design, style and technology.

Barbara Martin is the owner of http://www.clocksforalltimes.com. She believes that clocks can make a home more beautiful. Her website offers a wide variety of wall clocks and other clocks.

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http://EzineArticles.com/?expert=Barbara_Martin

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Are You Using These 3 Marketing Ideas in Your New Business?

Saturday, August 7th, 2010

You’ve got your idea in place, you have done all the paperwork and your new business is launched. So what do you do to get it promoted to the world? This article will present three quick marketing techniques. These strategies apply whether you are a brick and mortar business at the local mall or a home based business. The power of the internet works as an equal opportunity employer.

Number 1 – Social Networking This is probably the simplest and the most familiar. We all know the power of referrals. Use your Facebook account to introduce your business to your world. Now you don’t want to come out and be a blatant advertisement. Start a conversation with a close friend about your excitement of starting your own business. Allow the conversation to evolve including products or services that you provide.

While in Facebook, accumulate more friends and join groups of like minded individuals. Join as many groups as you have interests which would include business or personal or maybe environmental. Start connecting with people outside your own social circle.

Number 2- ads While you are starting your business, your budget may be squeezed a little bit tight. If this is the case, there are many places to advertise for free. Craigslist is one of them, but you need to be very careful and examine all of their rules. There are other sites such as USFreeAds, InetGiant and more. As your business grows, you can then expand your Ads into paid ads. Take the time to look at Google AdWords. You may not be ready at this point, but it is an area that eventually you will want to incorporate into your advertising strategy and budget.

Number 3 – video marketing We all love to watch the videos on YouTube. Why not use that for your own business? If you are a little bit of a ham, video marketing will come easily. You may think that what you recording is goofy, but go for it. Try doing a search on Google for a product or service. The chances are great that on the first page of the Google search, there will be some sort of video. Videos rank very high in the search engines.

If you have the burning desire, but don’t know where to start with a new company, visit us at our institute for local marketing. Learn the abc’s from starting your own business, finding clients, establishing credentials and finally the marketing.

Wishing you all the success in your endeavors.

Sharon

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http://EzineArticles.com/?expert=Sharon_Burger

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Is McCain an Ignotech?

Thursday, July 8th, 2010

The Topics:

Apple’s Upgraded iPods

Apple’s CEO Steve Jobs took the wraps off a revamped line of iPods and trumpeted a truce with NBC Universal that means the TV network will begin selling programs again on iTunes. The iPod upgrades Jobs unveiled Tuesday in a theater in San Francisco include two slick new Nano models, oval-shaped devices that Jobs said are the thinnest iPods Apple has ever made.

Obama: McCain is an Ignotech

Barack Obama has told voters that John McCain is a poor choice for the highest office because he “doesn’t know how to use a computer” and “can’t send an email.” A new Obama TV ad flashes images of a dumbbell-sized mobile phone, a vinyl record player, and a a Rubik’s cube.

Newspapers Cry Foul Over Google/Yahoo Ad Deal

The World Association of Newspapers says it opposes a pending deal on advertising between Yahoo and Google The group wants European and U.S. regulators to block the deal on antitrust grounds. WAN says it fears the deal would give Google “unwarranted” market power in parts of the online ad business. Yahoo expects the deal to generate $800 million in annual revenue.

Lenovo Dumps Linux

Lenovo has dropped Linux from the list of operating systems it will preload on desktops and notebooks sold via its website. The operation has been shipping Linux on client PCs since 2000. A Lenovo spokesman told ComputerWorld that its commitment to Linux had not changed. How does that make sense?

Virginia Court Rejects Anti-Spam Law

The Virginia Supreme Court declared the state’s anti-spam law unconstitutional Friday and reversed the conviction of a man once considered one of the world’s most prolific spammers. The court unanimously agreed with Jeremy Jaynes’ argument that the law violates free-speech protections because it does not just restrict commercial e-mails — it restricts other unsolicited messages as well